U+Pageant debates the financial position of ladies over 50 years outdated

Brazil has more than 30 million women 50+; event proposes connections and debates on challenges and opportunities

The constant changes in the country’s age pyramid show the importance of creating inclusion policies and economic norms that consider a more mature population, including in the labor market. In Brazil alone, there are already more than 30 million women aged 50 and overaccording to data from the Brazilian Institute of Geography and Statistics (IBGE).

To discuss the role of these women in the economy and in society as a whole, this Tuesday (01) the launch of the U+ Festivala movement aimed at women aged over 50 and created by professionals from different sectors.

The launch event will take place in São Paulo, and will be broadcast from 5 pm on the U+ Festival YouTube channel.

What is the U+ Festival about

The reality of the so-called “silver economy” brings countless possibilities, starting with the careful evaluation of brands, which come to understand the economic potential of older people in the consumer market. However, it is a scenario that also raises concerns, especially for women. In view of this, the U+ Festival proposes to discuss the main challenges and opportunities for this age group.

Issues such as sexuality and maturity will be the agenda of the project’s launch event in a panel led by specialists Juliana Schulze, Ana Canosa and guest Isabel Dias.

“We are experiencing the silver economy boom in the world (a set of products and services that serve people 50+). Our movement aims to impact 20 million women in Brazil by March 2023. It is necessary to give voice, understand and meet the demands of these women who still feel invisible to brands.”, says Bete Marin, co-founder of the U+ Festival.

The U+ Festival also proposes to discuss the creation of services and products for women over 50 and the female role in advertising campaigns, for example.

When does the U+ Festival take place?

The U+ Festival will be held in March 2023, both in person and online. The program will feature lectures, panels, conversation circles, workshops, experiences, parade, exhibitions and lots of fun to talk about topics such as:

• menopause
• sexuality
• current affairs
• empowerment

The proposal, according to the event’s organizers, is to create a welcoming community, active listening, valuable information and tips.

Source: Exam