These startups are in opposition to the market and develop in 2022

These startups are in opposition to the market and develop in 2022

Meet startups that continue to show positive results despite economic challenges

Inflation, high interest rates and the economic crisis brought new challenges to the startups in 2022. In the first semester, Brazilian startups raised US$ 2.92 billion, 44% less than in the same period of the previous year, according to a report by Distrito.

Even feeling the effects of the troubled economic environment, startups are altering their corporate strategies and operations to circumvent the current unfavorable flow and boost their business. Meet eight startups that continue with positive results and project growth for the year 2022:

ProUser Apps

Founded in 2017, ProUser Apps is a technology company focused on app development, content production and distribution. It has a distribution agreement with large companies in Brazil and Europe, such as TIM, Claro, MEO (Portugal) and Yoigo (Spain), and has under its umbrella the Tô aqui, Taplingo and Reestrutura App applications.

This year, the startup advanced in its international expansion project and included Claro from Colombia as its new partner with the Taplingo and Tô Aqui apps. The expectation is to expand the presence to three more countries by the end of this year. As a projection, the startup also expects to close 2022 with revenues of R$ 37 million, against R$ 6 million last year.


Nubbi is an edtech based in Poços de Caldas, Minas Gerais, which offers technical and professional education. Founded in 2018, the startup developed the concept of Teaching Without Distance, a methodology that offers education through a simplified methodology and the use of technological, playful and interactive resources; in order to bring the student closer to the content he needs to assimilate. The company works in the B2C, B2B and B2B2C markets, with professional and technical courses and educational technology, being off-the-shelf products and/or on-demand development, with a focus on student practice.

In 2021, the company made BRL 9 million in sales and had gross sales of BRL 6 million. In 2022, the expectation is for BRL 15 million in sales and gross sales of BRL 10 million. Until the first half of this year, growth in sales and revenue was over 70%, compared to the same period in 2021. With students in more than 10 countries, Nubbi courses are available for access to 3.6 million of people.


Founded in August 2014, Raízs connects the small farmer of organic products to the final consumer. Among the services are the subscription baskets available on the website, both for consumers and establishments. In 2021, the company recorded 200% growth compared to 2020, which had already been a milestone in foodtech history. In addition, it reached the mark of 40 thousand customers in its base, whether in single orders or subscription to baskets.

In April of this year, Raízs received a contribution of R$ 20 million and became the biggest alternative to the supermarket in the organic and healthy category, investing part of the value to expand the portfolio of vegan, vegetarian, clean label, healthy and of small producers.

Food To Save

Founded in 2021, Food To Save has already sold more than 150 thousand ‘Surprise Bags’ and avoided the disposal of more than 200 tons of food in the capital of São Paulo, in the Greater ABC, Campinas and Rio de Janeiro. Foodtech started 2022 with more than 300,000 app downloads, more than 700 partner establishments in the regions where it operates, in addition to more than 300 tons of saved food, which represents more than 150,000 orders in the app. Its monthly revenue is over R$1 million since the beginning of the year.

The expectation is to reach the goal of surpassing the mark of 500 tons of rescued food and expand the operation to neighboring states, such as Minas Gerais (MG) and Paraná (PR) by the end of the year, always with the focus on fighting waste. of food in the country.

Digital Minds

Minds Digital, ID Tech specialized in voice biometrics in Brazil, received a R$ 1.5 million investment round from BR Angels in May to promote the startup’s product, commercial and marketing areas. The company, which uses artificial intelligence to identify patterns of suspicious behavior in real time and reduce risks in operations involving voice authentication, has already managed to prevent BRL 20 million in bank fraud and has increasingly contributed to the anti-fraud ecosystem. For 2022, the company’s projection is to have a growth three times greater, with a focus on user experience and platform improvements.


ChatClass aims to revolutionize education through the use of chat learning and has developed its Artificial Intelligence that works via WhatsApp. The startup allows professionals from different areas and functions to improve in an interactive, practical and fast way. edtech has already been selected for programs such as Estação Hack do Facebook, Google for Startups, in addition to being present in international rankings of innovation in education such as Holon IQ, GSV Cup, and Endeavor Scale Up.

ChatClass, which recently announced that it was one of the winners of the Learning Engineering Tools Competition, which selected the most promising projects and platforms for transforming education using new technology solutions, had revenues of R$ 3 million in 2021 and for 2022 the forecast is to increase by 40%.


BossaBox, a startup that operates by squad-as-a-service in Brazil, followed the main changes that the technology market, and saw its revenue and customers jump in the last year. In 2021, the company recorded R$ 13 million in cash, and the forecast for 2022 is that this number will reach R$ 28 million. The company connects high-performance remote squads to startups and companies that need to increase their capacity in Product and Technology. So far, BossaBox has ongoing projects with around 23 clients.


STANDOUT is a digital trade marketing intelligence martech that helps brands and industries to speak directly to the public on e-commerce product pages.

The company bets on technology and innovation to consolidate communication between industries and the consumer profile. Today they work with over 300 brands, including Dove, Omo, Campari, Absolut, Oral B, and others.

In the last two years, the company has registered a growth of 200%. One of the main reasons was the digital transformation driven and accelerated by the pandemic, which changed the business landscape. The startup plans to increase the number of products served by 50% in 2022.

Source: Exam

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