These are probably the most admired retail manufacturers by Brazilians, based on a survey

These are probably the most admired retail manufacturers by Brazilians, based on a survey

Ranking by IBEVAR and the FIA ​​business school selected the 29 companies best evaluated by Brazilian consumers, by segment; see list

A survey by the Fundação Instituto de Administração (FIA) business school and the Instituto Brasileiro de Executivos de Varejo & Mercado de Consumo (IBEVAR), for research and content on retail, listed the best-rated and most admired retail brands by the public and also by its own collaborators.

To reach the 120 finalists, the FIA ​​relied on its own artificial intelligence (AI) system, which also considered employee evaluations, in an attempt to select the best places to work in the country’s retail sector.

In all, 29 segments were evaluated by the survey, from clothing to home appliance and electronics companies. For each of the categories, IBEVAR selected a brand as the most admired, based on consumer reviews. Among them are companies such as Assaí, Centauro, Panvel, O Boticário and Petlove. See the full list below:

What are the favorite retail brands of Brazilians

  • Centaur (Sporting Goods)
  • Vestcasa (Household Items)
  • Assaí (Wholesale);
  • Grand Cru (Beverages);
  • Kipling (Bags and Bags);
  • Ri Happy (Toys and Games);
  • Cacau Show (Cafés, Desserts and Ice Cream Shops);
  • Melissa (Footwear – Private label);
  • Netshoes (Footwear – Multibrand);
  • Ortobom (Mattresses);
  • Am/Pm (Convenience);
  • O Boticário (Cosmetics and Perfumes);
  • Lojas Americanas (Department);
  • Panvel (Drugstores);
  • Magazine Luiza (Appliances and Electronics);
  • iPlace (Specialized and Other);
  • GoCase Brasil (Cell Phone Accessories);
  • McDonald’s (Fast Food);
  • Rommanel (Jewelry and Bijouterie);
  • Livraria Cultura (bookstores and stationery stores);
  • Leroy Merlin (Building Material);
  • Tok & Stok (Furniture);
  • Chilli Beans (Optics and Sunglasses);
  • Petlove (Pets);
  • Outback Steakhouse (Restaurants);
  • Carrefour (Super and Hypermarkets);
  • Bibi (Children’s Clothing);
  • Hope Lingerie (Lingerie and Beachwear);
  • Riachuelo (Clothing).

The best places to work

In nine of the 29 segments evaluated, the brand ranked first in the perception of consumers was also the brand best evaluated by employees, from the point of view of quality and well-being in the work environment. Are they:

  • Kipling
  • The boticario
  • American stores
  • Magazine Luiza
  • iPlace
  • Romanel
  • petlove
  • baby

Source: Exam

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