The right way to make a marketing strategy and undertake safely
At first, before starting a company, the entrepreneur must observe several factors in order to achieve his goals and succeed. One of them is the business plan, a document that describes the goals and which steps to follow, reducing the risks and uncertainties related to the new organization.
The business plan is necessary because it helps in structuring the new venture, or even those managers who want to improve their company. However, with it it is possible to analyze the market, observe the viability of the business, obtain information about the area of activity, customers, etc.
Through a document, the entrepreneur seeks to describe a company that will be created or even an existing one. In fact, with the plan in hand, it is easier to plan how the operations will be carried out, the strategies of action, definition of the target audience, projection of revenues, expenses and results.
Thus, those who want to undertake should be aware when creating a business plan. In addition, it must be realistic, based on concrete facts and help to achieve your goals. For this reason, we will see below some steps necessary to create the document. Come on!
1 – Executive summary
This is the first step in building a business plan. The entrepreneur must include in the executive summary a summary of the most important information, such as the description of the company, and what differentiates it from the market; its mission, the types of products and services that will be made available and their benefits.
In addition, it is necessary to include in the document an exposition about the characteristics of the manager and the employees, that is, their profiles. You should look at your target audience, your customers, the location of the company, if necessary, the total investment, the legal form of the business and the tax framework.
2 – Market analysis
The manager should look in his business plan to segment his clients, keeping in mind whether they are individuals or legal entities, their age, gender, education, among others. You must analyze the competition, its mode of operation, the price of its products, its service, etc. Next, it is necessary to analyze the suppliers, knowing their values, delivery time, and their location.
In this step, the entrepreneur will describe his products and services marketed. It is necessary to detail all its characteristics, in addition to the sales strategy. With the marketing plan it is possible to observe how sales will be and create plans to leverage them. Currently companies are betting on digital marketing on the internet.
4 – Operational plan
It is through the operational plan that the entrepreneur will describe the way of managing the business. It should guide the steps necessary to get the company up and running. However, it is time to analyze the number of employees needed for the company to function, equipment, time for corporate processes, etc.
5 – Financial plan for the enterprise
In this part of the business plan, it is necessary to structure information such as expenses, investments, working capital and actions necessary to get the company up and running. It is necessary to include fixed investments, purchase of equipment, pre-operational investments, fees and taxes, among others.
Benefits of making a business plan
The entrepreneur who creates a business plan is better prepared to run his company. Similarly, with the document, he can have a prior knowledge of how his venture will work, how his performance in the market and investment should be, financial return, and much more.
Through the plan, it is possible to observe the favorable scenario or not, the risks inherent to the enterprise, preparing the manager for adversities. In short, with the document in hand, you can better organize information about the company, obtain financing, or look for a third-party investment.
In addition, the business plan allows for a visualization of the potential of the new company. The manager obtains important information about his organization, which can help in the search for action strategies, and consequently, in the development of the business.
Therefore, creating a business plan before starting activities is essential. In addition to organizing on paper what must be done for the company to be successful, it shows the scenario where the enterprise is located, and can be used on a daily basis to get an idea of how corporate management is doing and seek solutions for eventual problems.
Source: News Contests