The digital nomad who began an organization whereas touring around the globe

The digital nomad who began an organization whereas touring around the globe

Erin Carey, Founder of Roam Generation, Built Her Communications Company While Navigating the World

Before the pandemic, the term digital nomad referred to millennials who wanted to travel the world, wanting to find themselves while earning a good salary. Post-pandemic, there are more than 35 million digital nomads and, in the US, the number more than doubled. In 2018, there were 4.8 million compared to 11 million in 2021. Also, the economic value of the global community of digital nomads is $787 billion (about R$3.9 trillion) per year. Most digital nomads live on land. But there are those who take additional risks by conducting business at sea while working on a boat.

Erin Carey, founder of Roam Generation, launched his communications company while navigating the world with his family. After watching an online documentary about living on a sailboat, she and her husband wanted to break out of their usual work pattern and experience an extreme adventure. That risk led Carey to carve a niche in the market and become a full-time entrepreneurial digital nomad.

“The biggest challenge for us was changing our mindset and believing that we could do this because the reaction we got from our family, friends and strangers was that it was just a crazy idea,” says Carey. “We had to really block out that noise. … Eventually, they supported us.”

Carey began her career in communications. She and her husband worked for the Australian government, living the white picket fence dream with their home and children. So one night they watched the Netflix documentary “Maidentrip” about Laura Dekker, aged 14, who set out on a two-year journey in pursuit of her dream of becoming the youngest person to sail around the world alone. That movie was enough. They immediately began researching families living on boats and how they could deal with it themselves.

It took two years and two months for her and her family to fly from Australia with one-way tickets to the Caribbean to catch the boat they bought without ever seeing it. Both took unpaid leave from their jobs and prepared the children for home schooling. They had two years to experience this lifestyle.

“I wanted to find out a way to earn money that would also allow us to extend our trip”, explains Carey. “I released it to the Facebook group I was running. And people would say, ‘You’re a great writer. You should try writing.’… When you have that space and time to be creative, and you’re feeling inspired, I thought, ‘Why not give it a try?’… I had nothing to lose, I suppose. So I started writing and ended up making good money every month publishing articles mostly for shipping and travel magazines. So along the way we met the number two sailing YouTube channel in the world, Sailing SV Delos.”

Carey interviewed the group for one of her articles. They asked if she would like to work with them in public relations. Carey realized she was good at this by securing press coverage and helping with media training. She then began studying how to be an entrepreneur, how to scale a business, and even found a mentor.


The Carey family aboard the Roam, their Moody 47. Erin Carey and her husband sold their home in Australia to live a boating life. Within a year, she became a digital nomad.

Carey and her husband’s two-year plan has come to an end. They winterized the boat and flew back to Australia. It was only supposed to last six months while they got the house in order and gave Carey a chance to secure more clients before heading back to sea. So after two months at home, the world went into quarantine.

“We were stuck there for 18 months,” says Carey. “But in hindsight, it made us feel very comfortable selling our house because we’d been walking back and forth for quite a while. [vendê-la ou não]. After 18 months back in Australia, fully immersed back in a competitive and exhausting life, we agreed that we had given up on it. We sold our house without a doubt and have never looked back.”

Now, with nearly a year of full commitment to life at sea, Carey helps other digital nomads navigating the media landscape while her husband tends to the boat and homeschools the kids. she admits that this lifestyle isn’t for everyone, but it’s worth a chance if you want a change of pace.

As Carey continues to grow her brand and adapt to the digital nomad lifestyle, she focuses on the following essential steps:

  • Look for a great mentor that you have done what you want to do. Having this guidance will make the process more manageable.
  • Be open to different possibilities. For example, you might think there’s only one way to do this when in reality there are multiple ways.
  • Do not waste time focusing on small tasks like designing your logo at the beginning. Make sure you have a viable business before spending money and time on branding; that everything will fall into place when you have customers.

“I found that I am much more resilient than I ever knew because you just have to be in the boat life,” Carey concludes. “I became a much better problem solver. This resilience helps me not to give up, no matter how difficult it is. There are so many times in the life of the boat that you can’t stop. So many times I wanted to say, ‘Stop the boat. I want out now.” But you might not be ashore for another two weeks. So you just have to put up with it and find a space in your mind where you can deal with the discomfort. I learned to be comfortable with discomfort.”

Source: Forbes

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