Subsequent completes acquisition of Aarin and takes Pix to nextShop
- August 8, 2022
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next concluded the process of acquiring Aarin – a financial technology startup (techfin) for e-commerce focused on embedded finance (the future of banking as a service – BaaS). From now on, next is the majority partner of Aarin, which will continue to operate independently from its headquarters.
As the first result of the acquisition, nextShop – next’s marketplace – will gradually offer Pix to the customer base by the end of August as a payment option for customers. Other payment possibilities are planned for the coming months, aiming to further improve the shopping experience.
Next and Aarin
nextShop will also leverage Aarin’s infrastructure to diversify cashback options and create personalized promotions based on engagement and customer journey analysis.
Another strategic front for Aarin along with next is that of MEI and PJ clients. Aarin’s offer of Pix receiving solutions will be of great importance to accelerate next’s presence in this segment.
soap opera marketing
Next bank decided to use dramaturgy to explain to the public, in a more didactic way, its range of financial services. Fintech focused a good part of its marketing investments in the year on a content project in the telenovela Face & Courageshown at 7pm on TV Globo.
The fintech’s first appearance in the plot took place in July and showed the characters using the app to purchase equipment for a fictional stunt training agency in the plot. According to information from Next, until the end of the soap opera, the brand will appear in other scenes, with characters highlighting other services and functions.