Submarino proclaims kiosk franchise after 23 years in e-commerce
The Submarino kiosks will have an initial investment of around R$ 120,000
the retailer Americans announced that the Submarinee-commerce focused on technology, books and games, will have space in the physical world after 23 years of online operations, through the opening of kiosk franchises.
The new business model was developed by Uni.co Groupthe platform that owns the Puket, Imaginarium, Casa MinD and Lovebrands franchises, was acquired by Americanas SA in 2021.
Currently, Americanas SA has a physical platform with more than 3,600 physical stores and franchises, distributed in 900 cities across the country.
“We are going to unite the brand’s experience in the digital universe with the strength of Uni.co as a franchisor, experimenting with this new business model that focuses on strengthening the innovation pillar of our giant ecosystem. The Submarino brand public is very engaged and has a high recurrence rate. The physical store will bring the brand even closer to consumers”, says Anna Saicali, CEO of Ame and IF – Inovação e Futuro, innovation engine of Americanas SA
The Submarino kiosks will have between 6 and 9 square meters and with an assortment consisting mainly of technology and cell phone accessories.
“The kiosk is a very interesting alternative for small and medium-sized entrepreneurs, allowing a more accessible operation and in places where it is not possible to operate with a conventional store, but we do not rule out the possibility of offering a business model in a store format in the future” , says Wellington Santos, CEO of Grupo Uni.co.
The kiosk also foresees, in the future, using the infinite shelf concept, connecting customers to millions of products available on the Submarino website and appdirectly on site.
The Submarine Kiosk
With an expectation of initial investment around R$ 120 thousand, the first kiosk was opened this month, at Shopping Tamboré, in Barueri. The model has an assortment of approx. 700 productsas:
- smartphone cases
- power bank
- chargers and cables
- cell phone film cutting machine