Simply Journey: startup that takes journey companies to digital is Bossanova’s new wager and funds

Simply Journey: startup that takes journey companies to digital is Bossanova’s new wager and funds

Startup founded in 2020 created a digital platform that connects small agencies and influencers to large market providers

THE Just Travel is dedicated to modernizing a niche market that has been growing unchecked since the retreat of the pandemic. Traveltech, a term for startups from tourism that adopt modern technologies, was born to digitize micro and small companies in the sector and help small travel agencies to go online. To do so, it has just raised BRL 1.2 million in a seed round of investment.

Funds participated in the Just Travel fundraising:

  • Bossa nova
  • Leave Papel Capital, the Innovation and Investments Group Sai do Papel
  • Angel investors of Rede+

What does Just Travel do?

Just Travel was created in 2020, still during the pandemic, in the city of Orlando, United States. Shortly thereafter, it also gained branches in Brazil, where it maintains operations in Salvador and São Paulo – today the company’s headquarters.

The company works as a white-label platform, that is, it allows customization at will for customers — in short, travel agencies, independent agents or even influencers in the tourism market.

Through the Just Travel system, these companies are connected to different integrations (APIs), which integrate their e-commerces with around 300 suppliers of tourism products, such as tickets, hotel and house reservations and car rentals.

Also through the Just Travel platform that payments are processed and tourism products are passed on to end consumers. “We take small entrepreneurs in the sector, today offline, to online”, says Just Travel CEO and founder, João Nou. “Our purpose is to assist him in this transition and create a digital vertical for him.”

Another layer, more linked to the management issue, helps these small entrepreneurs to run the business.

The company has been growing at a rapid pace. In August of this year, Just Travel transacted something like R$4 million in products. For comparison purposes, in October 2021, the total had been BRL 90 thousand.

company plans

With the investment, the company wants to improve its own technology. “We understand that whoever has the technology to improve is the one who will come out ahead in this tourism market”, he says. In addition, it intends to invest in two other pillars:

The perception there is that the company is in a market where trust counts a lot. Therefore, actions to make the brand known will be essential going forward, and this includes strategic commercial partnerships and presence at industry events.

In 2022, the company expects to transact R$50 million. In the next 12 months, the goal is to double this result.

According to Carlos Junior, founder and CEO of Grupo Sai do Papel, the interest of investors in the company is based on the essence of the final product, capable of creating a positive impact on the market. “As investors, we help small businesses survive, grow, impact and grow, often operations that were previously in the hands of large companies,” he says. “Just Travel proposes this, creating an impact in a market with these characteristics, which is tourism, which currently lacks innovation”, he says.

Source: Exam

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