Sensible Break raises BRL 36 million to increase micromarkets

Sensible Break raises BRL 36 million to increase micromarkets

Round was led by Headline’s fund with participation of CVC from the Ultra group

The Smart Break micromarket network, which is spreading in the halls of residential and corporate buildings, received an investment of R$ 36 million to continue growing. The round was led by Headline, with its vehicle that has Romero Rodrigues as head and is managed by XP Asset, with the participation of UVC, the corporate fund (CVC) of Grupo Ultra, and some angel investors who were already on the cap table, like the Columbia Alumni Angels.

“We started knocking on the doors of companies with a project on paper and, when we saw it, we opened 70 stores without receiving a single no”, says Rodrigo Colás, CEO of Smart Break, who founded the startup in 2018. With the pandemic, the startup had the opportunity to balcony of including residential condominiums in its business model. Today, this group is already the majority, accounting for 60% of the 400 points of sale in the micromarket.

Smart Break’s proposal is to replace vending machines by offering a greater mix of products and lower prices, also becoming more attractive to customers who had not adhered to the machines. The operation is also autonomous, that is, there is no employee in attendance, but most items are on shelves accessed by the consumer, who makes the payment process at the totem or app.

Security is provided by a camera system but, as the operation is installed in more controlled environments, the loss rate is low, according to the partners, at around 5%, and is already included in the price. Colás, who worked for eight years in logistics and operations at Ambev, put together the business plan with the help of his aunt, Ana Bete Colás, who is no longer part of the company.

With the capital injection, the company intends to invest mainly in intelligence and technology to increase the predictability of demand, in addition to increasing the number of points of sale. The company wants to double the monthly rate of hires, today at 30 points, next year.

The ambition is to reach revenues of R$ 200 million over the next 18 months – the partners do not disclose the current revenue. The startup wants to hit the milestone of 1,500 stores by June 2024.

“Today, nobody is closer to the consumer than Smart Break, which is already the market leader. We see many small and scattered players and we believe that we can bring about this consolidation”, said Rodrigues, who runs Headline in Brazil.

Founder of Buscapé, Rodrigues teamed up with Redpoint and Headline (formerly eVentures) to create a fund at the end of last year. In February, they signed an agreement with XP Asset, setting up Headline Venture Capital 3.

Smart Break is the fund’s first contribution, aimed at the early stage and with checks that can range from R$ 5 million to R$ 50 million. The manager wants around 25 startups in the vehicle’s portfolio, which raised BRL 915 million in June with around 12,500 shareholders – the largest VC in number of shareholders in the country.

Source: Pipeline Valor

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