Second-hand items gross sales proceed to rise within the nation
A trend that gained strength with the arrival of the covid-19 pandemic, the purchase and sale of used vehicles is here to stay. A Sebrae survey shows that the market remains heated: 2,308 small businesses were opened in the first half of the year alone, 74 more than the same period in 2021.
The financial factor – both for those who purchase a product at a more affordable price, and for those who sell what they no longer use – combined with conscious and sustainable consumption and the reduction of waste has ensured the expansion of business in the sector.
“This change is also driven by the younger generations. They look for products that can have good resale value and see in many items something that will only be owned temporarily, but that should not be discarded, but exchanged or sold”, adds Cesar Rissete, Competitiveness manager at Sebrae.
According to the institution’s balance sheet, just over 2,050 individual micro-entrepreneurs (MEI) started working with the used retail trade in the first six months of 2022. Micro-enterprises, on the other hand, added almost 200 new registrations in the segment since the beginning of the year. The number is lower in small companies, which reached 55 in the period.
The sale of used items was the option of Tabata Souza de Oliveira, who, together with her family, decided to invest in a clothing store for babies and children, as well as accessories such as a stroller, car seat, trousseau and toys. She opened, in São Paulo, capital, a franchise of the thrift store Arena Baby. According to the entrepreneur, the family saw an opportunity in the market, which is still on the rise in the country. “Sales are doing well, but people are still getting to know our company. Every day there’s news and we post it on Instagram stories ”, she comments.
Used yes and in fashion too
With more companies emerging every day, how do you prepare to face the competition and differentiate yourself from other businesses? The Sebrae manager lists some precious tips for those starting out in the used trade:
- Like any business, planning, researching and seeking guidance are the first step towards a well-run business. Much of this research can now be done directly on the internet, as this market has been gaining ground mainly in the virtual world.
- There are several online sales platforms that have become a big channel for used items in general and there are even some marketplaces that specialize in used clothing. bet!
- Marketplaces can also serve to get a very broad view of products and competitors and what consumers are looking for.
- Don’t forget that the main content creators and trendsetters are accessible to everyone through social networks and many also have stores linked to their profiles. Keeping up with these trends is essential to be able to make a good selection of used products, which will go out and turn the stock around.
Source: Agência Sebrae