Sebrae joins Marisa to coach micro and small corporations

Sebrae joins Marisa to coach micro and small corporations

With the objective of developing micro and small companies in its value chain, Marisa, the largest women’s fashion and lingerie chain in Brazil, and Sebrae joined forces to subsidize 90% of the cost of the training program that will last for 18 months. . The Sebrae Productive Chain project aims to strengthen the partnership between large companies and their suppliers by training the base of their production chain. For this acceleration program, 50 companies will be selected and priority will be given to women entrepreneurs. In this phase, entrepreneurs from Ceará, Pernambuco and Santa Catarina will be contemplated. The official launch of the Marisa and Sebrae Production Chain took place in Blumenau (SC) on September 27th.

“It is an opportunity to strengthen your position in the chain, to expand your relationship network with other suppliers so that together they become partners and supporters. It is an important tool for large companies to build a strong, engaged, data-based and much more competitive production chain,” says Anny Tonet, fashion coordinator at Sebrae Nacional.

For 18 months, 50 companies that make up the base of the Lojas Marisa production chain will have the opportunity to improve their daily practices at various levels, through courses, events, conversation circles, lectures, virtual content, business analysis and business diagnoses.

The Productive Chain has an ESG basis (environmental, social and governance, in Portuguese) that seeks to employ sustainability at a systemic level, with actions in the social, economic and cultural spheres. In the case of the partnership with Marisa, the novelty was due to the female empowerment theme, which was highlighted in the schedule. For Anny, the theme elevates the program to a level beyond the objective of efficiency: it adds the vision of changing behavior and culture.

“Women have a very significant role within the production chain, 75% of the workforce in the segment is female. However, this force is still allocated to low-professional occupations, with low purchasing power. So, the program has a very strong driving force in this sense: not only valuing the female figure, but also providing more effective and fairer governance and policies that impact the entire chain that has women as its base”, he explains.

sustainable planning

According to Mariana Fernandez, divisional manager of Global Sourcing at Marisa, the partnership with Sebrae in training suppliers in the chain seals the corporation’s sustainable planning. “It is a project that is part of the sustainability strategy within the responsible purchasing pillar, an internal action that ensures that we have suppliers that not only comply with current legislation, but also increasingly incorporate good practices in their production and grow economically generating more jobs. For us, it is very important to provide a solid foundation for these professionals and bring them closer to us and our business”, she says.

This chain heavily uses the workforce of women, who participate in all stages of the production process. When observing the current retail scenario, six main points will be developed during the program: competitiveness, which will be strengthened in strategies in all areas, such as the pillars of finance, customers, knowledge, people and results; productivity, with a focus on improving production performance and improving production processes and quality assurance; profitability, contributing to the development of the local economy; innovation, for the differentiation of micro and small companies; market expansion, through access to new value chains, diversifying the client portfolio; and, finally, sustainable development, considering the economic, social and environmental aspects.

National Product Chaining Program

The National Program for Productive Chaining is a broad and winning initiative by Sebrae for partnership with medium and large companies to develop and qualify the small businesses in its ecosystem, being able to act from the supply chain to the distribution chain. The Program is part of the Sebrae strategy for large companies called Corporate Connections.

Data from 2018 to 2021 show significant results from the initiative. On average, the participating companies registered an increase of 55% in the competitiveness index, 23% in productivity and 12.6% in on-time delivery, at the same time there was an 11% reduction in batch production time and a 42% decrease in parts disapproved by the anchor company.

Source: Agência Sebrae

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