Sebrae and IDB will help 10 municipalities to develop into good vacationer locations in Brazil

With the objective of supporting the strengthening and consolidation of the Smart Tourist Destinations (DTI) strategy in Brazil, Sebrae and the Inter-American Development Bank (IDB) will select 10 Brazilian tourist destinations that will receive advice to develop planning instruments and for the implementation of key actions for their consolidation as smart tourist destinations. The goal is to select two tourist destinations from each Brazilian region and of different sizes: small (population estimated at up to 50,000 inhabitants), medium (up to 100,000 inhabitants) and large (over 100,000 inhabitants).

Sebrae’s Competitiveness Analyst Ana Clévia Guerreiro highlights that this support will be given to the development of a new model of tourism management in these locations. “The focus will be on data management, innovation, sustainability and experience and this will help these destinations to have a new positioning in the national and international market, in line with the profile of new travelers,” she said.

According to her, the Smart Tourist Destinations (DTI) methodology was developed by the Sociedad Mercantil Estatal para la Gestión de la Innovación y las Tecnologías Turísticas (SEGGITUR) in Spain and adapted by Sebrae to the Brazilian reality in 2016 in its support for tourism development. “For Sebrae, Smart Tourist Destinations are those sustainable territories that provide unforgettable experiences, according to defined axes: governance, technology, experience and sustainability, the latter in its economic, environmental and social perspective”, explained the specialist.

“The concept of smart tourist destinations, which permeates the actions of this partnership with Sebrae, brings an innovative look at the competitiveness of tourist destinations in the country, which seek ways to overcome the negative effects of the pandemic, growing in a sustainable and inclusive way. The project also reflects some of the pillars of the IDB’s Vision 2025, our guide to economic recovery in Latin America and the Caribbean, such as promoting the digital economy and supporting small businesses, which characterize the sector’s business fabric,” said Morgan Doyle. , IDB representative in Brazil.

The public notice will be launched this Wednesday (21), during the 49th ABAV EXPO, considered the most important event in Brazilian tourism, in Olinda (PE). All tourist destinations included in the 2022 Brazilian Tourism Map can participate in the call. Only applications from individual municipalities will be accepted. To check the selection rules, access the electronic address: sebrae.com.br/editalsebraebid

Interested municipalities must apply free of charge between September 21 and November 11, by completing a form and sending documents for the first stage of the selection process. Those selected for the second stage, in turn, must send other documents described in the public notice, as well as answer questions related to the object of selection.

selection details

The selection process of tourist destinations will take place in two stages. The first will be eliminatory and aims to select up to three tourist destinations by state and by size, with a target of 79 pre-selected destinations. The proposals received will be evaluated based on eligibility and qualitative criteria, described in the public notice. The pre-selected list is expected to be released in December this year.

In the second stage, those selected must send additional documentation and information to compose their candidacy and will undergo a new evaluation, this time qualifying. The objective will be the selection of 10 tourist destinations representing the five Brazilian regions and of different sizes. At this stage, the evaluation will consider the analysis of the documentation submitted by the destinations, as well as the diagnosis of the tourist activity and the structure for the execution of the project presented by them. The final result is expected to be released by the first half of March 2023.

Source: Agência Sebrae