PwC acquires AgTech Storage, the biggest agribusiness open innovation hub in Brazil

THE PwCa professional services company, has just completed the acquisition of AgTech Garage, one of the world’s largest open innovation hubs focused on agribusiness. Transaction amounts were not disclosed.

“Technology and innovation are fundamental to support our customers in the various opportunities and challenges that are presented daily in the sector, the main one being that of feeding a world in constant change and population growth, in a sustainable way”, says Marco Castro, CEO of PwC Brazil.

The hub has more than a thousand startups connected to hundreds of customers throughout the agribusiness chain, acting as a protagonist of open innovation in the sector. The acquisition reinforces Brazil’s importance in global agribusiness and reaffirms PwC’s focus on the sector, where it is already an undisputed leader.

AgTech Garage and PwC, together with the same purpose

“This acquisition is another fundamental step towards the consolidation and expansion of PwC solutions for the sector and, together with the CoE, increases our ability to predict trends, provide knowledge to our people and our customers and solve complex problems”, adds Maurício Moraes , global leader of Agribusiness for PwC. With the acquisition of AgTech Garage, PwC becomes the only company in its sector to actually provide innovative solutions throughout the Agro chain.

“We are very happy with this new phase in which we will combine the capabilities and skills of the AgTech Garage and PwC teams to connect and orchestrate the innovation and entrepreneurship ecosystem, supporting our partners in their transformation journeys in a robust way and thus expanding the our impact for an even more competitive, sustainable and inclusive agribusiness”, says José Tomé, founder and CEO of AgTech Garage.

Collaboration to generate innovation is extremely important in this sector. “From now on, we will make available to our clients in Brazil and around the world a powerful ecosystem that can create value for businesses in a way never seen before, with skills that range from strategy definition to execution”, highlights Maurício.

Marco Castro adds: “This acquisition is in line with our global strategy, which we call The New Equation. In this movement, we add new professionals with different skills and experiences to our community of solvers to bring our clients the confidence and sustainable results they are looking for.”

Source: Startupi