PSG may have an organization liable for the NFL as a business company in Brazil
Effect Sports was chosen to lead the sale of regional sponsorships for the French club
O Paris Saint-Germain has a new partner in Brazil. The French Club and Effect Sport signed a trade agreement for new business fronts in the country. With this, the agency becomes responsible for the commercialization of regional sponsorships for Brazil, including activations and visibility focused on the region.
According to data from Nielsen Sports, the club currently has around 62 million fans in the country, with a growth of 15% compared to 2021. In addition, it is in Brazil where its largest base of followers on social networks across the planet is concentrated, including France itself.
Brands interested in joining the European club will be able to access a wide and innovative package of rights, which includes the use of collective images of players, capture of exclusive content with the professional team in Paris, tickets and VIP experiences in club matches, access to autographed official shirts, carrying out promotional actions, participation of PSG Legends in events, in addition to publishing posts on official social networks and broadcasting media on digital channels. It is also possible to have access to brand exposure on field plaques in PSG home games, shown in broadcasts throughout Latin America, using state-of-the-art technology.
One of the biggest global brands today, PSG has a long history of connection with Brazil. Brazilian stars have successfully worn the Parisian shirt, such as Ronaldinho Gaúcho, Raí, Thiago Silva, David Luiz, Daniel Alves, Leonardo, Lucas Moura, Nenê and Vampeta, in addition to Neymar and Marquinhos, who are currently part of the team’s superstar cast, alongside Lionel Messi, Kylian Mbappé, Sergio Ramos and many others.
“As an agency responsible for serving some of the most prestigious international sports entities in the country, we are proud to expand our portfolio of global clients by representing one of the most important brands in the world sports market. We already have some business fronts open, and we believe that very soon we will be able to announce the first official sponsor of PSG, exclusive to Brazil”, explains the CEO of the agency, Pedro Rego Monteiro.
“The joint vision is to build the most successful business case to date for a European club in Brazil, achieving PSG’s maximum commercial potential. Our role will be to give life to this vision, offering sophisticated sponsorship solutions that meet the real needs of major brands, including assets aimed directly at generating business with the community of 62 million fans of the French club around here”, completes the director general manager of Effect Sport in São Paulo and responsible for managing the project, Felipe Soalheiro.