Omnichannel: How do small enterprise homeowners add worth to their companies?

Small business owners aware of new trends have become aware that digital communication is the ideal ally to start the journey of integrating physical and virtual sales channels. The action emphasizes the concept of “omnichannel”, which has become essential even for small retailers to remain competitive in the market.

According to Carat Insights 2022, a survey by Instituto Locomotiva commissioned by Fiserv, today the integration of online and offline retail is now something demanded by 88% of consumers. Complementing this information, a survey by CB Insights showed that it is not just that: digital experiences have influenced consumer expectations in physical stores. They agree, for example, to buy in the physical store and receive at home or buy online and collect in the store. Interactions, therefore, today take place in both modes. And it’s no wonder, as 85% of consumers prefer to interact with brands in both ways.

This is how retailers using the omnichannel approach have become market leaders — more than 90% of brands that have already adapted to the omnichannel experience are ahead of the competition, according to the study.

The good results obtained, combined with the consumption habits of Brazilians – who tend to be receptive to the use of new technologies – and the economic recovery in the context of the pandemic, also started to draw the attention of small retailers, as is the case of Maikon Gorges. .

Administrator of Supermercado De Angelina, from Balneário Camboriú (SC), Maikon adopted the strategy in December 2020. He says that at first he was very cautious about content management, investment and implementation costs. However, the possibility of having more ease and agility in the disclosure of offers, news and institutional videos of suppliers spoke louder. “The offers became clearer with the images of the products and the store front, cleaner, without that pile of paper plates”, says he, who implemented digital signage on the store front.

To materialize its new strategy, Maikon chose a cloud content distribution platform. One of the great advantages of the choice was the fact that it leaves the way prepared for when you decide to take the next step towards market differentiation and expand communication to different channels simultaneously. After all, the software not only streamlined the distribution of content on the facade and made the information clearer, but it is also able to distribute content across different channels – email, SMS, social networks, among others – offering customers unified and customized.

Source: Earth