Observatório Knowledge MPE Brasil might be an ally within the improvement of small companies

Sebrae launches, this Wednesday (23), the Observatório Data MPE Brasil platform, a service aimed at the production, dissemination and analysis of intelligence for the development of small businesses. The tool, made available through an online platform, will allow for the preparation of multiple analyzes and obtain multiple views from relevant and up-to-date information bases, in addition to expert analyses. It will be possible to create clippings related to territorial and sectoral intelligence.

The Observatory will facilitate the analysis of updated information and, consequently, the quick resolution of problems. In addition, it will enable companies to identify new opportunities for their businesses and make informed decisions. The launch is part of the program for the Global Entrepreneurship Week (SGE).

According to the president of Sebrae, Carlos Melles, the tool arrives at an important time, as the current business environment requires obtaining the right information at the right time. Apart from the usefulness of data for projects and actions by Sebrae and partners, Data MPE will also promote discussions on policies related to micro and small companies and improvement in the business environment in Brazil.

“Entrepreneurs should use information to their advantage in two ways: evaluating their business today or looking to the future. By analyzing market scenarios and trends, the behavior of innovations, new business models, among others, for example”, adds Melles.

The Data MPE Brasil Observatory is part of Sebrae’s larger strategy of a culture of intelligence. The Data Intelligence Program promotes actions and projects that cover data governance, data architecture and solutions, and analytical culture.

About Sebrae 50+50

In 2022, Sebrae celebrates 50 years of existence, with activities around the theme “Creating the future is making history”. Called the Sebrae 50+50 Project, the initiative emphasizes the institution’s three pillars: promoting an entrepreneurial culture, improving business management and developing a healthy and innovative business environment for small businesses in Brazil. Past, present and future are in focus, showing the evolution since the foundation in 1972 until today, with a look also to the new challenges that will come for entrepreneurship in the country.

Source: Sebrae Agency