Netflix’s new bet to circumvent the loss of subscribers
THE Netflix announced the launch of three new mobile games, compatible for Android and iOS. A fourth launch is also expected on the 31st. The streaming giant has been betting on the games market since last year, in an attempt to attract new consumers or contain current ones, especially in the context of subscriber losses and falling shares.
The company’s quarterly balance sheet release indicated the first deficit in a decade, with a loss of 200,000 subscribers, in approximate numbers. Part of the reduction was due to the end of streaming in Russia, movement of several multinationals; another significant impact was the strong increase in competition with new streaming services in the audiovisual sector. The price of a Netflix share today is ranging from $177.17 to $184.00, according to the network’s financial analysis service. Market Watch. By comparison, at the beginning of the year, the value per share was approximately $600.
In Brazil, Netflix launched the game service in early November last year, as an exclusive access for subscribers. The new ones – Dragon Up, Moonlighter and Townsmen – launched yesterday, add up to a catalog with more than 20 games, including originals and adapted ones. Another title, Exploding Kittens, is due for release next week. The company has already expressed interest in creating a diverse catalog of games, “from casual games that can be played quickly, to immersive experiences that allow them to explore their favorite stories,” it says in a statement.