Nearly 30% of small Brazilian companies nonetheless don’t promote digitally

Data from Sebrae and Fundação Getúlio Vargas (FGV) show that 27% of small Brazilian companies have not yet entered the digital market, do not use social networks, websites or applications for sales

Everyone already knows that virtual shopping has become part of the routine of Brazilians. But how will the e-commerce of the future work? What are the main trends in digital consumption? Brazil currently has more than 215 million inhabitants, with 77% of these people having access to the internet and being converted into potential consumers.

Despite this finding, surveys carried out by Sebrae show that there is still a significant portion of small businesses that have not yet digitized their business model🇧🇷 Research data carried out by the institution, in partnership with the Getúlio Vargas Foundation (FGV), indicate that of the 19.5 million micro and small Brazilian companies approximately 27% (5.3 million), have not yet entered the digital market, do not use social networks, websites or applications for sales.

According to Sebrae’s Markets and Digital Transformation coordinator, Ivan Tonet, before talking about trends, it is necessary to deliver the basics. “By making rice and beans well done, it is already possible to obtain good results. How is your virtual store? Do you have a website, a page on social networks that is very attractive?”, he asks. Tonet also highlights the importance of valuing the mobile shopping experience. According to him, consumer behavior has changed and people shop with their smartphones wherever they are.

“Mobile represents 53% of national digital sales, generating revenue of BRL 95.5 billion last year”, he indicates. Another trend is that consumers increasingly use store apps. “60% of purchases were made directly in apps, that is, when consumers want a product, they are already going straight to the store of their choice, without searching on Google”, he adds.

Exploring social networks as a way of attracting and selling with less friction is a decisive factor for performing well in digital sales. Micro and small businesses in the areas of fashion, beauty, decoration, health and electronics can invest in good images to set up their virtual showcase. “There are young people looking for looks of the day on Instagram or restaurants for lunch on Tik Tok. Every time we notice these changes in behavior, we also have to see the possibilities of producing content to sell”, says the coordinator.

For those who have not yet entered the universe of digital sales, Tonet recommends seeking guidance from Sebrae. “We have, for example, Sebraetec, where entrepreneurs can set up their virtual store with easy conditions. And we provide a series of contents and strategies aimed at marketplaces with which Sebrae has a partnership, such as Magalu, Amazon and Mercado Livre”, he exemplifies.

Finally, Ivan Tonet reveals what are the most frequent decision-making factors for consumers when buying in these large chains. “It’s not just price, it also looks at partner store rating, delivery time and order numbers. Not to mention that the fact that you put your product up for sale on giant networks like these platforms already becomes a facilitator for your sale, ”he says.

How to create online stores

• Be careful when choosing technology
  Investing in technology can mean savings in the future. The integration of systems in e-commerce depends on the choice of platform. Learn about the types of integration and learn how to select the one that best suits your purposes. Choose well the internet tools that you can use in your virtual store.
• additional resources
  It is essential to organize the entire path that the customer will take in the virtual environment: from requesting the product to monitoring after-sales satisfaction. Here are more tips.
• Informations about the product
  Provide a detailed description of the product. In the case of an online clothing store, for example, enter:
• Fabric composition;
• Part color;
• Fabric behavior (bulky, light, thick etc);
• Fitting of the piece;
• Sensation on the skin (cold, soft, etc.);
• Washing procedures
• Be careful with the photos
  In a clothing store,
• Avoid using hangers and mannequins: present your pieces in real people
• Show more than one photo of each product: from different angles, with different models and compositions
• Always present at least one photo with the piece close-up so that the user can see details of the fabric
• Offer the possibility of high quality zoom
• Produce videos to show the fit of the pieces.

Remember if!
A good website is one that sells. Therefore, be alert about the opinions of other people who have no experience in the digital market or are not your customers (they may end up making your sales difficult).

Source: Sebrae Agency