Mondelēz hits ladies’s lead objective two years forward of schedule
Mondelēz International, owner of brands such as Lacta, Trident and Oreo, has reached gender equity in leadership and foresees new diversity and inclusion challenges
THE Mondelēz Internationalowner of brands such as Lacta, Trident, Halls, Club Social, Bis, Oreo and Tang, expected to hit the target of gender equity in leadershipbut it has already reached the proposed result by having 50.02% of women in positions from management.
In 2021, when it announced the commitment, the company had 45% of women in leadership positions. However, to expand this picture, it was necessary not only to strengthen internal policies aimed at the female audience, but also to reflect this beyond the company, also impacting the external public and generating interest in being part of it.
To expand this framework within the stipulated period, it was necessary to strengthen internal policies aimed at the female audience. The company intensified initiatives such as welcoming, benefits to support fellow mothers, leadership succession plan, female mentoring, salary equity, extended maternity leave, among others. In order to attract talent, Mondelēz Brasil chose to promote diversity and inclusion, through selective processes, such as, for example, with 80% of the vacancies in the Internship Program for 2022 exclusively for diversity, in addition to the first trainee program of the company, also aimed at socially underprivileged groups.
women in leadership
According to a part of the 2022 Census, carried out by the IBGE and released in March of this year, women make up 51.7% of the Brazilian population, however, this number is not reflected in the labor market, where most of the high-ranking positions are still occupied by men. This is what the study “Analysis of the Participation of Women in Boards and Boards of Directors of Publicly Traded Companies” shows, released in April, where of the 5,424 professionals analyzed, only 14.3% are women.
A survey released by the Brazilian Institute of Corporate Governance (IBGC) also points out that the participation of women in the leadership of publicly traded companies is still much lower than expected. Among the 337 companies analyzed, 21.1% of them do not have any women on their boards or directors.
“Just over a year ago, we set a goal to have 50% women in leadership roles by 2024. Today, we announced that we exceeded the goal well ahead of schedule. And, as a continuation, we not only want to retain these talents, but also ensure that equity is also reflected in the areas of manufacturing, sales and engineering”, says Betina Corbellini, Vice President of Human Resources at Mondelēz Brasil.
Currently, Mondelēz Brasil has women in senior leadership positions, ranging from managers to directors and VPs, in the most diverse areas of the company, such as legal, business, finance, marketing, human resources, sales, communication, among others. In addition, the company is a signatory to UN Women and works together with the institution to promote gender equality and female empowerment.