It is not simply the figurine: ‘fan inflation’ shoots up and threatens to ‘dwindle’ the barbecue on World Cup recreation days
Meat has become almost 80% more expensive since the World Cup in Russia. XP economist raised prices of items whose consumption grows during the competition period.
The price of the 2022 World Cup sticker pack doubled in price compared to the last edition of the world – and became a joke on the web.
But fans who put aside the World Cup album will also feel strongly the weight of inflation: from the shirt of the Brazilian national team to meat and beer for the barbecue on match days, everything was (much) more expensive compared to the Cup. from Russia in 2018.
A survey carried out by the XP economist Tatiana Nogueira, and anticipated to the g1shows that the most consumed items during the competition had double-digit growth since 2018 – many of them, above the 26.8% inflation accumulated in the period.
After the figurines, the item whose price rose the most was meat, which was 79.1% more expensive. Soda and water rose much less: 23.7%. And, for those who don’t dispense with beer, the ice cream had a high of 20.2% consumed at home, below inflation (but still very expensive!).
And there will be a lot of people watching the World Cup on the same television as in 2018: televisions are 17% more expensive than in 2018.
“Curious is that this is the only item to record consistent price drops since 2006, due to productivity gains and rapid change in technology. With the effects of the pandemic, however, the increase in demand and the sector severely impacted by the disruption of the global supply chain, prices started to rise”, points out Tatiana.
For those who prefer to celebrate at the bar, the good news is that the rise was more ‘discreet’: beer was ‘only’ 14.9% more expensive outside the home – the smallest high among the items raised by the economist.
Already water and soft drinks rose more: outside the home, the high was 20.2%.
“But it is worth remembering that, on average, consuming outside the home is 15% more expensive”, recalls the economist.
Those who want to cheer wearing the new national team shirt should also prepare their pockets: the official one costs R$349.99 – a 40% jump compared to 2018, and well above the inflation accumulated in the period.
The apparel sector, by the way, has been hitting record highs, reaching 16.66% in the 12-month period up to July, the biggest change since 1995.