Is feminine management the identical as management?  The Girlboss Legacy

Is feminine management the identical as management? The Girlboss Legacy

Sophia Amoruso and her autobiography “GIRLBOSS” helped to coin a term that differentiates women in the pursuit of success

The meteoric rise and fall of American womenswear retailer Nasty Gal, founded in 2006 with an eBay account by Sophia Amoruso in her small apartment in San Francisco, is the subject of a case study in HBS (Harvard Business School)🇧🇷 In a decade, the online fashion retailer achieved US$ 300 million (R$ 1.5 billion) in annual revenue, guaranteeing Amoruso a place in the Forbes list of richest women and who made their fortune on their own.

But in November 2016, Nasty Gal filed for bankruptcy. HBS has since reviewed the case, which serves as a fascinating learning curve for aspiring entrepreneurs.

Sophia Amoruso’s bestselling autobiography, #GIRLBOSS, was adapted for a Netflix television seriesand Amoruso launched the GIRLBOSS Foundation to inspire women to take charge of their own careers. The term girlboss went viral – often plastered across pink Instagram feeds – and has created a community of women who are making it on their terms.

These women should be proud of this success. Even in 2022, they continue to face numerous challenges and face discouraging stereotypes. A recent report by McKinsey indicates that less than 10% of CEOs on the Fortune 500, the list of the largest companies in the US, are women, and only 17% of VC (venture capital) dollars go to companies led by women and co-led by women.

But will the expressions ‘female entrepreneurship’ and ‘girl boss’ are contributing to the problem? Do we need to refer to women’s gender and occupation when the same is not done for men?

Dr. Inès Blal, dean and executive director of the EHL Hospitality Business School, believes that women deserve to be reminded how hard they worked for their achievements🇧🇷 “Research by the Harvard Business Review shows that managers use more positive words to describe men than womenso a woman who reaches that level of hierarchy in today’s environment has often had to put in more commitment, sacrifice and competence.”

In her opinion, the term “female entrepreneurship” it can be for many a way to highlight the success of women. Aimee-Louise Carton, founder of emotional wellness platform KeepAppy and a graduate of entrepreneurship at Trinity Business School in Dublin, echoes this thought. “The decision to be defined by a combination of gender and occupation is a personal choice, and I choose to claim that when I say I am a female founder,” she says.

Carton understands that many people find these terms derogatory. “It can be seen as a way of reduce a woman’s work to her gender when she’s so much more than that. However, I am most proud of what I have overcome and achieved by being a woman in the patriarchal society we exist in and the challenges that female and underrepresented founders face.”

At EHL, the world’s premier hotel management university, whose graduates occupy numerous industry leadership positions, Dr. Blal looks at both sides of this argument. The term, according to her, alludes to the fact that, being a woman, the person will be different from what we consider to be the norm. “It’s like a anomaly worth mentioning”.

There are still few female leaders

So, how to change the perception that a woman in a leadership position should not be considered an anomaly, but commonplace? Antonella Moretto, dean for open programs at the POLIMI leadership school in Milan, believes that gender must not have any connection with abilityand the only difference between a male leader and a female leader is gender.

“Today, we still have fewer women in leadership positions, and this is not because of merit, but because women are often not believed to be good enough for these positions.”

Progress has been made in the two decades since Sophia Amoruso launched Nasty Gal, but much remains to be done. Karina Collis, founder and CEO of the software platform Dialllog CRM, and an MBA from the ESCP business school in France, says that “society has moved from Absence to consciousness and from consciousness to action🇧🇷 We are trying to correct an imbalance that has been detrimental to women in society for too long.”

Source: Forbes

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