Inflation consolidates new shopping habits at the supermarket
- July 9, 2022
- No Comment
Dotz monitoring indicates more retail visits, but with smaller carts
Changes in the frequency of trips to the supermarket, reduction in the number of products in the cart and restriction of superfluous items, typical behaviors of periods of inflation and tightening of income, seem to have consolidated in retail in the first half of the year.
According to Dotz, a company that accumulates points in loyalty programs, the frequency of going to stores rose 9%, with an average of 15% less products in the cart in May, compared to the same month last year.
The average price of products, however, rose 17%.
The quantity of cookies in the purchase fell 7%, while the average price rose 21%, according to the analysis of Dotz.