Globo promotes changes at the highest level and gives more power to women
Globo announced this Tuesday (7) a new organization in the area of digital products and paid channels. It has been led by Erick Brêtas since its creation in November 2021. Now, the network has implemented promotions and given more power to women. Globoplay is now commanded by Teresa Penna – before, streaming was led by Brêtas himself. In pay TV, more significant changes took place to make room for female executives.
The media conglomerate said that the reorganization is to give more synergy between the company’s areas and that this is part of its focus on more investment in direct-to-consumer content, the so-called D2C.
The first and most significant change is the creation of the Content Management area, which will serve to align Globoplay productions and pay channels as a whole. It will be led by Tatiana Costa, former executive of Multishow and Bis.
Below Tatiana Costa, six executives are divided into six content areas: Dramaturgy and documentaries, with Alex Medeiros: Entertainment, with Gustavo Baldoni; Children’s Products, with Flávia Costa; Varieties, with Patricia Koslinski; Podcasts, with Fábio Silveira; and Executive Production Management, with Clarissa Kade.
The biggest change is in the area of Globoplay and Digital Audiovisual Products, which will be led by Teresa Penna, until then Director of Business Solutions. In addition to the streaming platform, which is Globo’s main focus today, Globo Filmes, the company’s film studio, and Giga Gloob, a platform dedicated to children, will be added to the structure of Globoplay.
Who also gains more power is the executive Daniela Mignani. She already commanded the pay channels GNT, Viva, Mais na Tela and the business management of GloboNews. Now, Daniela also starts directing the channels Multishow, Bis, Off, Gloob and Gloobinho. She just won’t lead the SporTV, Premiere and Combate channels, which are under the command of Eduardo Gabbay.
The Intelligence area was also created, with an executive who is yet to be appointed by Globo. He will be chosen by Erick Brêtas himself, on a date not yet defined. The company hopes to close the name by the end of this year, to complete the reorganization as soon as possible.
Brêtas, who contributed to the growth of Globoplay and the process of transforming Globo into “media tech”, will have the mission of further integrating streaming with traditional pay-TV services.
Source: TV News