From disks to NFTs: the Brazilian photographer who bets on tokenization

“My idea is to completely change this female statistic in the art market. I want to help women expand their powers, both in terms of valuation and exposure,” says Elektra.

Recognized worldwide for photographs on album covers, singles and music videos, the Brazilian photographer Livia Elektra is entering the world of NFTs. She joined EVE, a DAO (Decentralized Autonomous Organization) created in April and will be responsible for the concept arts of the tokens launched by EVE.

Elektra was considered by NFTPhotographers one of the best photographers in the world today. Since May 20, Elektra’s work has been shown on the big screens in Times Square, New York.

She has also been invited by World Of Woman, Code Green and Vinci Airports to exhibit her work at over 20 airports in France, Japan, Portugal, Costa Rica, Dominican Republic, Brazil and Serbia. In addition, the artist will also be in an exhibition in Liverpool.

To form EVE, Elektra joins Ana Laura Magalhães, Cintia Ferreira, Kim Farrell, Nina Silva, Nubia Mota, Paula Lima, Roberta Antunes, Simone Sancho and Samara Costa, composing a group of women executives and artists, with experience in technology, culture and financial market.

As a DAO, EVE proposes to expand female participation in all aspects of this new digital market, whether as creators and producers, consumers and investors in NFT works. The initial actions developed range from cryptography of the most varied products of the creative economy to the organization of auctions for the benefit of women artists, with financial and technological education activities and social counterparts.

“My idea is to completely change this female statistic in the art market. I want to help women expand their powers, both in terms of valuation and exposure,” says Elektra.

What is DAO? Discover decentralized autonomous organizations

With Web3 and NFTs gaining more and more popularity, understanding concepts related to these technologies has become increasingly important. And one of them is the DAO. Abbreviation for decentralized autonomous organization, in literal translation. According to BrasilNFT’s Raphael Kling, DAOs are “essentially a group of people with a common purpose organized without a central leadership that uses the blockchain network for decision making.”

What is the relationship between DAO and NFT?

“They can present multiple models of democratic and participatory organization and decision-making. Whether with a system of NFTs acting as a digital identifier (each DAO member casts a vote), with decision tokens (the greater the number of tokens, the greater the weight) or even including mechanisms that allow a balance between economic power and identity .”

Practical examples of DAOs

“We have some successful examples and others not so much. Last year, a DAO was organized to buy the NFT of the movie Duna, whose proposal was to develop spin-off films and games about the universe. However, the group did not pay attention to the fact that the acquired asset did not transfer copyrights, for example. Among the successful ones is CO92 DAO, which has already raised $4 billion to acquire the Denver Broncos football team. There’s also Krause House DAO, which is at $1.5 billion to acquire a franchise and be able to assemble its own team to play in the NBA.”

In the medium and long term, do DAOs bring business opportunities?

“I see a lot of potential for another type of model such as participatory crowdfunding in a fractional operation. In recent years, there has been a lot of talk about tokenization of real estate assets, for example. In a building with 100 apartments, we will have multiple tokens of these properties and the remuneration for each of them. Another way could be a DAO that would own the entire infrastructure and make decisions in a decentralized way, in addition to remunerating the owners of the tokens according to the established rules.”

What is Web3?

According to Ricardo Cavallini of Singularity, “more than an evolution (the next version, three point zero) of the internet, it is about a reshaping of the web based on blockchain, tokenization and decentralization. I take the opportunity to make a parenthesis here, the sentence above itself shows the need for executives to keep up with the news. Realize that to understand Web3 it is necessary to know other things that many people still do not understand, neither the technology nor the concept.”

Source: Forbes