From casual gross sales to the bodily retailer of pure merchandise: uncover the profile of the founding father of Semente do Bem

From casual gross sales to the bodily retailer of pure merchandise: uncover the profile of the founding father of Semente do Bem

Aline Moutinho is 36 years old, but her entrepreneurial profile dates back to her adolescence, when she sold chocolate at school, when she was still 15 years old.

Anyone who sees Aline Moutinho at the helm of Empório Semente do Bem, in Macapá (AP), cannot imagine the challenges that the entrepreneur had to go through to finally have one business expanding. Today, the founder of company He is 36 years old, but his entrepreneurial profile dates back to his adolescence, when he sold chocolate at school, when he was still 15 years old.

Despite being born into a family in which several members are civil servants, the businesswoman never wanted to pursue a career. Her first business was a restaurant focused on healthy eating, a niche she discovered after having gastritis and realizing that she needed to change her eating habits. “I was a private bank teller and had a very busy routine. When looking for more homemade food, with natural ingredients, I noticed this gap in the market in my region”, she recalls.

Delícia Saudável, his first venture, operated in his mother’s garage. She cooked herself, with the help of some courses she took in the area. The tables and chairs were improvised and she knew little about administrative management. After six months of operation, his partner and cousin died. Aline went into a grieving process. She needed to recalculate the route.

Despite the difficulties, the businesswoman did not give up. She rented a new space, left the bank and dedicated herself fully to the restaurant. It was then that life brought another surprise: Aline became pregnant and ended up in debt. “I preferred to sell the restaurant, even if for a value well below what I had invested”, she says. Then she thought about setting up a business in the area of ​​cakes and confectionery, but found it difficult to buy the inputs.

the turning time

At that moment, she sought out Sebrae, started studying Gastronomy and focused on the production of cakes and sweets with natural ingredients. Between trips to São Paulo, where she bought most of her supplies, she expanded her relationship network and decided to open Semente do Bem in Macapá (AP). “Sebrae helped me not to make the same mistakes as in the past. To better plan and execute my actions. I was very assertive when setting up a business that was little explored in my city”, celebrates Aline, as she reaps the positive results.

Currently, Semente do Bem registers a growth in revenue. In the last event in which she participated, Naturaltech, the largest fair of natural products in Latin America, the entrepreneur had the opportunity to make new contacts, close partnerships and increase the visibility of her own products. “Those who make mistakes and give up never get it right. The secret is to learn from mistakes and keep going”, says Aline.

Source: PEGN Magazine

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