Feminine entrepreneurship and politics: what do enterprise leaders need?

A study by the Instituto Rede Mulher Empreendedora (IRME) assesses the priority agendas for women entrepreneurs; director of Rede Mulher Empreendedora gives tips for starting businesses on these fronts

An annual survey by the Instituto Rede Mulher Empreendedora (IRME), with support from the Rede Mulher Empreendedora, Meta and Instituto Locomotiva, shows that politics is also an issue for women, especially business leaders. The study, carried out with 3,765 people nationwide from June to August 2022, indicates that the choice of political candidates, for them, goes through some essential criteria for the female entrepreneurship.

In the analysis, 42% of women entrepreneurs said they would choose their political candidate for the proposals presented in their campaigns. These respondents, together, selected four priority agendas for the agenda of women entrepreneurs going forward. Are they:

1. Education
21% would prioritize proposals related to the area of ​​education that consider more day care centers and schools and greater access to the university.

2. Income
Another 21% said that measures to create jobs and recover the economy are the priority.

3. Combating gender violence
Not least, 12% said measures against domestic violence, protection and assistance measures for women and social programs aimed at women are essential.

4. Financial Gender Equality
Finally, 12% said gender equality, strengthening female-led businesses and more women in leadership roles are the priority.

Policy is important as it directly impacts our business.

However, in addition to the elections, the articles that my colleague Débora Monteiro and I have here in the column for small and medium-sized companies at EXAME are intended to open successful paths for our dear women entrepreneurs to tread, regardless of the election results.

So my friend, if you own a business or want to open a business, I bring you some tips. These are guidelines related to the first two priority areas for women entrepreneurs: Education and Income, but that are valid for any and all business ideas. See below:

Tips for starting a business that impacts women

• Connect with other women entrepreneurs
• Learn to delegate and create partnerships with other entrepreneurs
• If you have a partner, review and talk about the division of household chores and care for children and other dependents
• Search for free online courses and events
• Small, fast and cheap test
• Participate in seed capital programs for business

Source: Exam