Entrepreneur established in e-commerce has the concept of opening a bodily retailer and earns BRL 6 million in 6 months
The expectation of the luxury thrift store Cansei Vendi, founded by Leilane Sabatini, is to close the year with revenues of R$ 13 million. The idea to set up the unit came when she was in the ICU
The idea of opening a physical store for the luxury brand thrift store I’m tired I sold, emerged when businesswoman Leilane Sabatini was hospitalized in the ICU to treat a post-covid health problem. The ambitious plan took a while to be accepted by partners and investors, as the company has been operating in the digital environment for nine years, having started in Instagram in 2013. Opened in January of this year, the physical store has been successful with customers. Cansei Vendi’s first-half revenue was BRL 6 million, and the company expects to close 2022 with BRL 13 million.
“I was locked inside the house for a year. In the hospital, I started to think that people, post-pandemic, would want the physical experience. People want to see the product from the thrift store physically, how it looks, try the piece, because it is unique”, says Leilane Sabatini, founder of Cansei Vendi.
With a collection of 10,000 items on the website, the Cansei Vendi store – located in São Paulo – has 70 pieces that are changed every two weeks. The items on display are chosen by Cansei Vendi based on the season of the year and success on the site.
“Even in the physical store, there is a big screen where the customer can see the online store, buy or ask for the product to come to the store, scheduling the trial. The physical store became a case for the segment, and customers liked it. The proof of this was that product acquisition and sales have grown exponentially”, says the businesswoman.
According to the businesswoman, the characteristic of the business that generates customer loyalty is the guarantee of authenticity. The company has a team that evaluates the clothes and accessories that arrive at the thrift store, screening the condition of the products and whether they are original or counterfeit. In case of doubt, the Cansei Vendi team sends high resolution photos to a consultancy in the United States.
“I hear customers say: ‘Chanel I only shop with you.’ Our evaluation process is very serious. The amount of fake products that reach us is very small, less than 3%. This is because we have a consignment contract, in which we hold the seller responsible for this. A fee is charged to anyone who sends fake product to us.” Sabatini says that, in these cases, even the potential seller is surprised to learn that the product he had was a replica.
In the Cansei Vendi consignment model, the company takes a 45% commission for items worth up to R$1,500 and a 35% commission for items over R$1,500.
According to Leilane Sabatini, Cansei Vendi is surfing a moment of conscious consumption, a trend that emerged in the pandemic. “The market is more mature, so is our business. In the pandemic, we started talking more about second hand. And the company has grown 200% compared to last year, we are earning R$ 1 million per month”, he says.
Cansei Vendi’s next step is to open another physical store, this time in Rio de Janeiro. “Rio is our second largest market. We plan to open next year. We don’t have a point yet, but it’s our planning. Rio has a strong luxury market, but the type of product is different, with brighter colors, more daring modeling, with prints. It’s a different profile from São Paulo”, he explains.
Source: PEGN Magazine