Entrepreneur creates digital enterprise neighborhood with black feminine founders and holds an occasion within the South
- September 7, 2022
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This month, the Casa das Digitais event takes place between September 29 and October 1 in Gramado, Rio Grande do Sul
Foster the exchange of ideas and partnership between black female entrepreneurs. This is the core of the first edition of Casa das Digitalis, an event of entrepreneurship which takes place between September 29 and October 1, in Gramado, Rio Grande do Sul, exclusively for black women who develop a product or service. The event was created by the Digital Pretas collective, conceived by the entrepreneur Néllys Corrêa.
Corrêa, entrepreneur from Rio Grande do Sul and CEO of Digitais Pretas, says that the objective of Casa das Digitais is to make black women see themselves and allow themselves to be in entrepreneurship. During three days, the participants will have a program with meetings on entrepreneurship and innovation with local companies, gastronomic tour, wine tourism, SPA Day and visits to tourist attractions.
Digitalis Pretas was created in December 2020 as an Instagram profile to give visibility to black women’s businesses in digital media. With the community on the platform, it has already organized workshops with fairs and courses in São Paulo and Porto Alegre and has one in Rio de Janeiro.
“We know that in Brazil we [negros] we are the majority of the population, that the number of entrepreneurs is very large, that black women are the ones who undertake the most and often earn the least. They don’t even recognize themselves as entrepreneurs, most of them see themselves only with a ‘business’, a ‘beak’”, contextualizes Corrêa.
The low black representation in the Serra Gaúcha region is one of the reasons for choosing the city to host the event.
“Even with all the difficulties, we can and must mark our territory anywhere. Gramado is a tourist city and a desired destination for many people in the country. Why not create an event focused on glamour, relaxation and the network of black women in this place”, provokes Corrêa.
Although there is great interest, Corrêa says that not all entrepreneurs can afford the costs of holding the event, funded by the participants and still without sponsorship. Therefore, she hopes that the repercussion will bring supporters so that more editions happen for a greater number of women.
“It is not easy to do an event that is being paid for by us. Some brands are supporting us, but we don’t have sponsorship. But he will certainly go down in history for making a difference and inspiring so many other women”, Corrêa cheers.
Source: PEGN Magazine