Easy methods to conquer clients within the metaverse? Meta listed 3 shopper developments in digital actuality
A company survey led by Mark Zuckerberg with 30,000 consumers from 12 countries, including Brazil, showed a growing interest in immersive shopping experiences
The year 2023 could define the future of metaverse🇧🇷 The idea of a virtual realitywith an interaction experience very close to real life, became a frenzy after Mark Zuckerberg, founder of Facebook, announced the company’s name change to Meta in October 2021, in the wake of billions of dollars invested in technology.
So far, the buzz has yielded little real business. Just over 300,000 users are in Horizon Worlds, the metaverse of Goal (name of the holding company that gathers Facebook🇧🇷 Instagram🇧🇷 Whatsapp and other businesses), according to company figures released in early 2022.
Going forward, data also revealed by Meta indicate a growing interest in technology🇧🇷
Research by Meta of 30,000 consumers showed a growing interest in immersive shopping experiences — in line with the metaverse’s promise of augmented reality-enhanced interaction.
Participated in the survey consumers from 12 countries:
- South Korea
The study identified three major trends for product consumption in the metaverse:
1. Consumers want to be in the metaverse
According to Meta, most of the interviewees are already aware of the benefits of augmented reality in the consumption relationship with the brands.
Some of the evidence of this, according to Brazilian respondents, are:
- 76% foresee a greater variety of specialty stores in the metaverse — especially niche products
- 68% bet online stores will offer a more convenient way to shop
- 68% want an augmented reality experience that replicates a brick-and-mortar purchase
- 57% say the metaverse will improve the shopping experience
2. Augmented reality is the way to the metaverse
Shoppers want to use augmented reality to guide their shopping experiences. Some clues:
- 70% want to delve into different aspects of a brand in an interactive and aspirational way
- 70% are interested in using their smartphone’s camera for the interactive experience
- 69% are interested in communicating online with a consultant of the brand they want to consume
- 66% are interested in using devices in physical stores to try on products virtually
- 50% believe that augmented reality can improve the shopping experience by bridging the gap between physical and digital stores
- 34% use or have used augmented reality during a purchase
3. There is interest in the digital version of physical products
Buyers are ready to buy digital pairs, i.e. a virtual product identical to the physical product. Signs of it:
- 68% of respondents say it is important for new real-world products to be available alongside virtual products
- 68% tend to become loyal if the brand offers a digital product as a reward
- 65% of shoppers surveyed say virtual goods foster a sense of brand association by offering something rare and unique
- 51% of shoppers want their avatars to look exactly like they physically do
- 50% of shoppers interested in virtual goods are willing to pay more than $250 for items