E-commerces transfer R＄231 million with year-end festivities
The revenue of small and medium online businesses grew by around 30% with year-end sales, accounting for R＄231 million from December 1st to December 25th. The survey is from Nuvemshop, the leading e-commerce platform in Latin America with more than 100,000 active virtual stores.
Compared to last year, the average ticket increased by 8% (R＄222.70) and reached R＄241.80. The number of orders also grew, from 800 thousand to 957 thousand, which represents an increase of 20%. Furthermore, the Fashion, Health & Beauty and Accessories segments led sales in the period, earning R＄95 million, R＄19 million and R＄17 million, respectively.
“The end of year festivities, such as Christmas, are one of the most important periods for retail. Despite the challenging economic scenario, e-commerces took the opportunity to carry out specific campaigns and leverage their sales”, explains Luiz Natal, Platform Development Manager at Nuvemshop.
São Paulo led the ranking of companies that earned the most in the period, reaching R＄117.5 million. The other states that close the list of four states are Minas Gerais (R＄25 million), Rio de Janeiro (R＄16 million) and Ceará (R＄13 million). Goias and Santa Catarina stand out, with percentage growth in revenues higher than the national average, with 82% and 52% respectively.
Among the main payment methods, Pix stood out representing 33% of paid orders, growing 160% compared to the same period in 2021. Credit card remains the most used means with 49% of payments.