E-book offers voice to executives and entrepreneurs

— We wanted women from all corners, who gave this plurality of Brazil and who had the courage to undress and show their vulnerability — says Marisa Salgado, one of the coordinators of the book.

From 2018 to 2021, men prevailed in opening small and medium-sized businesses. Only in 2019 was there a tie with women, according to data from Sebrae. According to Rede Mulher Empreendedora, difficult access to capital and lack of balance in domestic tasks are some of the main difficulties faced by women who decide to undertake.

The book brings 28 stories of entrepreneurs, doctors and executives from various parts of the country and different age groups and career stages. Marisa also quotes Rafaela Danzi, CEO of the training company The True Bee:

— Blonde, businesswoman, unconsciously if you think you were born rich or that your career was easy. She started working as a saleswoman in Salvador and had a skin problem. Customers did not want to be served by her, and she ended up being fired.

Marisa herself has a story that could be in the book. Born in Duque de Caxias, Baixada Fluminense, from a simple family, with a seamstress mother and a bricklayer father. Thanks to her studies, she rose to executive positions in HR. At Fast Shop until 2021, this year she migrated to the women’s education startup Toda Group, whose proposal is to strengthen female leadership.

For her, the barriers for women, whether in the office or in the business itself, still go through historical and cultural issues, such as the double or triple journey and the predominance of men in leadership positions.

“It’s a combination of factors. One of them is also the issue of self-esteem and confidence, of the woman thinking that she is not capable. The narrative is chosen by us, regardless of where we come from — says Marisa.

Source: The Globe