Do you spend greater than R$200 on electrical energy? This firm guarantees financial savings of as much as 20% in your account

Juntos Energia, an arm of Elétron Energy from Pernambuco for individual customers, wants to serve 1 million consumers in Brazil by the end of 2025 with renewable — and cheaper — energy

After conquering more than 2 billion reais in annual sales in the free energy marketwhere most of the large companies of the country, Pernambuco Electron Energy is eyeing the individual consumer looking for savings in electricity bill.

What does Electron Energy do?

Elétron was founded in 2012, in Recife, by the entrepreneur André Cavalcantithen partner of a company focused on projects of renewable energy generation.

Elétron gained relevance in the Brazilian energy market with the operation of 80 solar power plants and three small hydroelectric plants scattered in states in the North, Northeast and Center-West regions.

The energy coming from there is added to that acquired from other generators operating in the free market, a kind of contract exchange for energy supply.

Currently, under Brazilian law, only consumers of at least 500 kilowatts — something like a monthly expense of 140,000 reais — may be on the free market.

For now, Elétron supplies 600 companies in the free energy market.

When Elétron buys Juntos

The focus on the individual consumer gains strength at Elétron due to two company moments:

• As of February 2019, the fund alothonwith offices in New York and São Paulo, and with investors with experience in the Brazilian capital markets, buys a majority stake in Elétron for more than 100 million reais.
• In December 2021, capitalized, Elétron buys the Minas Gerais startup Enercred, now renamed as Together Energy.

Juntos’ business is to bring the energy produced in solar and wind farms to homes and small businesses.

The model’s advantage is savings: according to the company’s calculations, customers save up to 20% on their electricity bills compared to traditional sources supplied by energy concessionaires.

“All this without the need to install photovoltaic panels on the roof of the house or fees for joining the model”, he says. José Otávio Bustamante, an electrical engineer with ten years of experience in renewable energies and one of the founders of Juntos. Next to him is the co-founder Rodrigo Protázio.

The project was born from the academic work of a course on the edx.org platform created by Harvard and MIT universities in the United States.

At the end of the course, 400 prototypes were submitted, and the solar panel hybrid created by José Otávio ended up among the 20 selected to deepen prototyping at the Prototype Camp at MIT’s Sloan School of Management.

It was through the exchange with other specialists in energy generation that the entrepreneur decided to create a project based on the company’s current business model, focusing on power sharing.

How can you save 20% on your electricity bill?

THE light provided by Juntos ends up being more affordable for the final consumer due to the series of tax incentives for renewable energies in practice today in Brazil.

THE electricity passes through transmission towers and utility poles.

In addition, the invoice for the startup Juntos service comes in a signature monthly, along the lines of a electricity bill traditional.

The invoice can be seen in a Juntos app with a UX designed to give the basics of the energy chain to the most layman on the subject.

“We are the first Brazilian company to connect plants to the concessionaires’ networks through a subscription model”, says Bustamante.

Juntos’ business model became possible after two resolutions by Aneel, the sector’s regulatory agency, and law 14,300, enacted this year, allowed the connection of electricity generation farms solar and wind energy to the final consumer using the distribution structure of the concessionaires themselves.

who can be a customer

The company currently has more than 20,000 customers, more than 90% of whom live in apartments or houses, with accounts over 200 reais.

The target audience of Juntos, today, are consumers, individuals or small and medium-sized companies with bills above 200 reais per month.

Recently, the demand for the service by small and medium-sized companies has grown, representing 80% of new acquisitions, says Bustamante.

“Among them are businesses such as bakeries, pharmacies, bars, butchers, restaurants and gyms, as well as offices and small factories”, he says.

where is the company going

For this, he hired the executives Cleber Paradela, former global creative marketing director at DiDi Chuxing, the Chinese giant that controls the 99 app in Brazil, and Leandro Caldas Melito, a sales executive with over 25 years of experience in retail for individuals and companies in companies such as Claro, Telefônica and Vivo.

The company operates in Minas Gerais and will soon offer power portability also at:

• Sao Paulo
• Rio de Janeiro
• Bahia
• Mato Grosso
• Pernambuco
• For
• maranhão

For this, it is making a series of partnerships and acquisitions of mini and micro plants, offering not only solar energy, but also wind, hydroelectric and biomass, generated from waste and organic matter, thus maintaining the exclusivity of having in its operation only sources of renewable energy generation, says Joao Henrique Perez SantosCFO of Elétron Energy.

By the end of 2025, Juntos’ goal is to reach 1 million customers in Brazil. To get there, the partners count on the national expansion of the business.

Source: Exam