Couple creates hamburger store in Jundiaí with R$ 5 thousand and at this time the chain makes R$ 100 million

Couple creates hamburger store in Jundiaí with R$ 5 thousand and at this time the chain makes R$ 100 million

Eaiburguer sold 60 franchises in less than a year and already has eight units in operation

Starting a business at home is a common story among Brazilians looking for an alternative income. With a bankrupt company and a lot of debt, Larissa Tosi and Lucas Menon decided to create a hamburger during the pandemic. Less than two years later, the Hey Burger is evaluated in over R$100 million.

The couple from Jundiaí, in the interior of São Paulo, started the business with R$ 5 thousand. At the time, they had a structure capable of producing 50 snacks a day and publicized the new venture on social networks. In a few days they recovered the amount invested in the equipment for the operation of the business.

The venture was created in the second half of 2020 as a way to pay off the couple’s debts. For about 12 years, Lucas had a digital marketing company, which went bankrupt in the pandemic. Earlier, Larissa worked in a fashion company as a designer.

The first unit of Hey Burger was opened in Jundiaí, six months later. With the success of the store, entrepreneurs invested in expansion with the help of Cherto Assessoria, responsible for the growth of brands such as Casa Bauducco, The Body Shop.

The chain’s first franchise was opened in Campinas, in the interior of São Paulo, in November 2021.

“We currently have 8 stores in operation and 25 under renovation to be delivered in the coming months. In one year, we sold 50 franchises. We want to expand our business to other states and, in the future, outside Brazil. We also aim to make the company public on the stock exchange via an IPO”, says Lucas Menon.

More than 40 units are planned to be opened later this year. Currently eight units in operation:

  • savior
  • Florianopolis
  • Campinas
  • Jundiaí
  • São Paulo, in the regions of Moema, Morumbi, Jardins and Tatuapé

A new unit will be inaugurated this Friday, 30, in Iguatemi de Sorocaba, in the interior of São Paulo.

The value of the sandwiches varies between R$ 26.00 and R$ 54.00. Combos can include a Milk Shake made with the premium ice cream Häagen-Dazs.

Source: Exam

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