Carrefour begins changing BIG shops
Change starts with four Maxxi units, which were transformed into Atacadão; 124 stores will be converted by 2023
Carrefour has completed the first conversions of BIG Group stores – acquired from Advent for R$7.5 billion – of a set of 124 units that will be transformed into Atacadão, Carrefour and Sam’s Club by 2023.
The French retailer today opens four new Atacadão stores — in the cities of Diadema, São José dos Campos, Jacareí and Santo André, all in the state of São Paulo. Until then, the units belonged to the Maxxi flag, the big group’s attacking area.
Starting with Maxxi stores, Carrefour made the fastest conversions. Moving from one wholesale store to another, the stores went through a smooth transition process, being closed for just five days, said Stéphane Maquaire, the CEO of Carrefour Brasil.
In the transformation from Maxxi to Atacadão, Carrefour also expanded the assortment of stores — from about 6 thousand SKUs to 10 thousand — and increased the team by around 20 people. The number of employees per unit went from somewhere between 120 and 130 to a range between 140 and 150.
The conversion of stores should multiply Carrefour’s revenue. The group estimates that the conversion of a wholesale to the Atacadão banner will increase sales by 50% within two years. In the conversions from BIG supermarkets to Atacadão, the increase is even greater — but the store’s maturity period is three years.
In the conversion process, Carrefour will invest R$ 2.1 billion. Maquaire’s goal is to make 30% of the transitions this year and 50% in the first half of 2023. The rest would be for the second half of next year.
Of the total number of stores that will be converted, 70 will be transformed into Atacadão and 47 will be transformed into a Carrefour hypermarket. Sam’s Club will gain seven stores. A jewel of Carrefour, Atacadão wants to earn BRL 100 billion by 2024.
Listed on B3, Carrefour Brasil is valued at R$42 billion. In the year, the paper rose 32.6%.
Source: Value Pipeline