Budweiser takes motion to take soccer followers to the World Cup; learn to take part
- September 14, 2022
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Find out how to win a complete package to accompany the Qatar Cup
THE Budweiserofficial beer of 2022 World Cupthis weekend holds an action in São Paulo to take football fans to Qatar.
Budweiser has locked up one of its long necks. To access it, the consumer must hit the six-number password. Whoever gets it right, wins a complete package to follow the World Cup directly from Qatar.
How to participate
To participate in the action, just find the exact location, Avenida Paulista, 901, register and get the special code.
To win, the special code must be the proposed numerical combination of six numbers. The “safe” will be available in São Paulo from the 9th to the 12th and then it will go to Curitiba.
“This is the first time that Budweiser has taken a promotion directly to the streets in this way, following all the steps of the brand’s innovation in the way it reaches consumers, whether it’s with products or in its communications”, says Carolina Caracas Gargione, head of Budweiser marketing in Brazil.
“We know that the World Cup is special for all Brazilians, and we couldn’t help but create something unique for this moment”, he added.
As the World Cup’s official beer, Budweiser brought forward Neymar for his team of influencers and created a global promotion to take fans directly to the world cup.
Each product in the brand’s portfolio – from the special packaging made for the World Cup – has a QR Code that, when activated, can entitle you to various awards, including a trip to Qatar.