Brazilian entrepreneurs discuss sustainability and sweetness at COP 27

Patricia Lima, founder of the beauty brand Simple Organic, is on the panel on fashion and sustainability

Today, two Brazilian and sustainable beauty brands are participating in the world climate conference, COP 27, which started Sunday (6th) in Sharm El Sheikh, Egypt. The founder of Simple Organic, Patricia Lima, and Cris Dios, at the head of the Laces group, will be part of the roundtable on the Brazilian fashion market. “We are taking our practices to the world, from a transparent chain to carbon neutralization”, says Lima about his cosmetics brand, which uses organic raw materials and is supplied by small farmers.

Simple Organic was born as an alternative beauty brand, one of the first in the Brazilian market to use only organic ingredients, and in 2020, it was purchased by the Hypera Farma group and is now present in much of Brazil through retail sales, in addition to to have points of sale in the United States and Europe. “The beauty industry is one of the most polluting, so we want to show you how to turn this impact into something positive,” says Lima.

Entrepreneur Cris Dios, who has a chain of salons and manufactures hair products found today in pharmacies and supermarkets with three different brands, will talk about the group’s trajectory in the search for sustainable production – which includes the acquisition of a management consultancy carbon credits. “We have also been doing carbon offsetting since 2014 and we believe that it makes sense to promote this market for carbon credits also among our partners and suppliers”, says Dios.

Along with the two entrepreneurs, representatives of Renner, Malwee and the Soma group take the stage to talk about the directions and actions towards sustainable fashion. The panel will be moderated by Luciana Duarte, a researcher at the International Institute of Social Studies, at the University of Rotterdam.

Source: Forbes