Brazil beneficial properties international prominence in Johnson & Johnson’s innovation space
Karina Ribeiro, responsible for the R&D division in Latin America at Johnson & Johnson Consumer Health
THE Johnson & Johnson Consumer Health celebrated, in early December, at its headquarters in the city of São José dos Campos (SP), the 50th anniversary of the company’s global Research and Development division. To remember the advances in the area and the role it plays in terms of technology and consumption, Caroline Tillet, who takes care of the area globally, was in Brazil. The executive highlighted Brazil’s relevance in the context of global innovation.
THE Forbes Brazil, Karina Ribeiro, responsible for the R&D division in Latin America, commented on Brazil’s role in a broader context. “Our R&D area undoubtedly plays an extremely relevant and leadership role for the company, not only in Brazil, but globally. After all, here we develop technologies and products that are exported all over the world. Our business was built on innovations that set out to serve consumers better: they raised the bar on existing categories – or demanded new categories. Therefore, our ability to innovate through science remains one of the main pillars of the company.”
Currently, the Research and Development Center in Brazil, together with scientists located in Colombia and Mexico, is responsible for the entire Latin American market with research and development of new products or adapting existing products to the reality of local consumers. “In all, there are more than 90 Brazilian patents in various categories, from sun protection to oral hygiene. In 1984, for example, I can highlight the launch of the first product with breathable material from the intimate hygiene line, Carefree Brisa, which was a great milestone and produced here in Brazil.”
“Over these 50 years, we have gone through countless challenges and it was the protagonism of the people who work in our area that moved us forward and along the path of evolution. I believe that the care we have for our consumers will continue to be the basis of our way of working, of thinking about new solutions and products in the future”, highlights Karina.
She reinforces that “what the R&D area, as well as our entire company has been doing, is using technology and data, with a digital mindset in the first place, to meet the needs of our customers and consumers. We are working to increasingly become a consumer and customer-centric company so that we can increasingly operate in a volatile and ever-changing job market, offering resources such as data, processes and technology to improve and facilitate our goals. of business.”
Regarding the area’s interlocution with other verticals of the company, Karina emphasizes that it is fundamental. “It translates into our way of facing daily challenges as One Team, that is, we are a single team, in search of a common purpose. A practical example was when we decided to bring science closer to our consumers to help translate science into everyday language. This movement was called ‘It’s not guesswork, it’s science’ and had the support of many scientists in the development of campaigns for Neutrogena. When developing a product, we consider the full impact of its lifecycle, from design, formulation and manufacturing.”