BeFly acquires travel startup that offers 100% digital service
Focusing on your online service, the BeFly has just made official its sixth acquisition in the tourism sector, this time the chosen one was the instaviagem, a fully digital travel agency. The company guarantees an end-to-end solution, working from planning to returning from the trip. A technology applied to provide a 100% online experience with the possibility of personalizing trips at scale. O acquisition value was not disclosed. by the parties involved.
“She arrives to solve a “great pain” for travelers: the long time it takes to plan a trip. On average, people spend approximately three months to plan their main trip of the year, reaching more than 50 pages on the internet”, he highlights. Marcelo Cohen, CEO of the BeFly holding.
Launched in 2017, Instaviagem joins the company following up on innovation strategy and planning and winning over more customers in the market. The platform offers the customer an operation with more than 181 cities in Brazil and more than 53 countries in the world. Instaviagem’s business model will allow BeFly to expand its vision and strategy in the market following all the models that the platform offers: surprise and personalized trips, product integration and an unbeatable value proposition.
Before being acquired by the BeFly holding, Instaviagem received contributions from major investors in the market such as GV Angels, Domo Invest, Verve Capital and angel investors.