Bdoo wants to make delivery as a service, but without being a delivery app
Denis Lopardo played an active role in the “golden age” of scooters in Brazil. In fact, he was one of the first to pick up shovels and pickaxes to mine the gold that was believed to exist in this market. With the scoohe first explored renting directly to people, then, when rivers of money were directed to competitors, he turned to the corporate market.
The strategy paid for itself with contracts with iFood, CCR and VR. Even during the pandemic, business advanced. But at the end of 2020, when one of the partners decided to buy the others’ participation (and venture back into the B2C world), Denis understood that it was time to get out of the operation.
Over the course of 2021, he began to dedicate himself to a new project: connecting the different ends involved in the delivery segment – restaurants, retailers, delivery men, marketplaces and suppliers of transport modes. Thus was born Bdoo (read bidu).
The proposal is to be a technological base, a delivery as a service for those who want to operate a delivery service. “THE Bdoo it is a digital medium that transacts everything within the ecosystem. From demand to labor and product”, explains Denis, reinforcing the idea that Bdoo It’s not a delivery app.
A restaurant can hire the complete platform from Bdoo to assemble its own application, which uses the network of logistics operators connected to it. These couriers can still use electric bikes, scooters, or any other means of transportation it offers.
At the same time, an establishment, or another retailer, can also hire pieces of the offer and integrate it with what already operates through marketplaces.
The company has 3 partners: Denis himself, Priscila Fecchio (his wife), and Everson Assunção, both coming from Nonstop. The investment made in the operation so far is R$ 5 million.
According to Denis, the goal for the next 18 months is to double the customer base every semester. Today she already serves chain and neighborhood restaurants in São Paulo, Belo Horizonte, Rio and the Federal District.
The team has a number that fluctuates between 20 and 60 people since the operation is formed by squads and projects on demand. Over the next 18 months, the goal is to have an elasticity, as Denis characterizes, of 30%.
According to him, there is great potential for growth given that most of the delivery market is not within an application. “Only 25% of the market is on some platform. The rest still delivers on the call to the pizzeria, with a delivery guy that the guy pays him a day, doesn’t have a platform. So if we don’t want to hit someone who already does that today, there’s an absurd universe for us to grow. And always thinking about the rest of Brazil, which has a huge demand”, he evaluates.
According to Denis, the preference in the offer of modals will be for the electric options. But there will be no exclusivity. The customer’s choice. “If you keep hitting the key of just sustainable, you won’t create a bridge. You start with what the market asks for today, which is becoming less and less accessible with the increase in gasoline, etc., and you offer the sustainable modal to the customer. Convergence will take time. For short distances the tram is much more efficient. But you have to get out of the discussion of the thing and look at the journey. What matches each moment”, he says.
In May, the Bdoo announced an agreement with E-Moving to offer that option to them. Yesterday, the very E-Moving introduced a partnership with watts (purchased by multilaser) to include electric motorcycles in your offerings.
According to him, one of the main goals is to serve small merchants, who are not on the radar of large platforms, or are unable to afford the costs of being within an application. The Brazilian Association of Bars and Restaurants (Abrasel) estimates that the cost for a small restaurant to sell on an app is 40% of what it sells. This means that he must accept to earn less, or raise prices to compensate and run the risk of selling less.
“You take a community, you make that demand generation inside that platform rotate. A bakery in Capão Redondo, in São Paulo, which could not have a platform now does. The delivery man from there, who would come to the South Zone, which is where there is demand, he stays there, he gains in quality of life. “, it says.
Speaking of Abrasel, Denis has been working very closely with the association in developing the Open Delivery project. “We are the 1st company in Brazil with an application developed on top of the protocol”, he says. According to him, this action has helped to open ports for possible clients, since the association itself has indicated the Bdoo for companies that want to understand how Open Delivery works in terms of logistics.