At RD Station, the era of chatbots arrives with an acquisition of BRL 6.7 million
Company announced the purchase of multichannel service startup Tallos with an eye on the real-time interaction trend
Since it was acquired by the technology giant TOTVS in March 2021, Santa Catarina has RD Station, of digital marketing for small businesses, kept its growth plans under wraps. What was known was that acquisitions of smaller companies remained on the radar, in an extension of the company’s efforts to expand its revenue fronts and solutions in the portfolio.
The first acquisition took place in 2018, when RD incorporated the mining startup Plug to create a customer relationship management (CRM) channel. Three years later, the company stated that at least R$60 million of the cash would be reserved exclusively for new purchases.
Now the RD announces the purchase of Tallosa startup from Ceará digital customer service via chatbots. The intention with the transaction is still the same: to take advantage of the dynamism of smaller businesses to be able to enter markets adjacent to the marketing one, in an endeavor to keep up with the “conversational commerce” trend, that is, of prospecting and sales management solutions. real-time customers.
Founded in 2017, Tallos currently has more than 600 clients, including companies such as Damáisa and Wizard and also INEC, which represents Banco do Nordeste in the management of the Crediamigo program, a microcredit program for small entrepreneurs.
For Tallos, RD Station paid R$ 6.7 million. The agreement also provides for the payment of an additional amount based on a potential future valuation, linked to net income for the following two years and the fulfillment of other conditions. The basic premise, according to RD, was the analysis of the base market value of Tallos, of R$ 12.7 million.
“Our goal is to be the largest conversational commerce platform in the country and we believe that the union with RD Station represents a very important step in this mission, as we share the certainty that digital is the most democratic path for the growth of SMEs”, says Arthur Frota, CEO of Tallos.