As a result of expertise and buyer base, Dealersites acquires a competitor and targets new markets
- November 19, 2022
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In addition to the acquisition of Performay, the acceleration strategy involves a round of investments with which it intends to raise around BRL 15 million
The company Dealersitescreating websites and landing pages for automotive dealerships, has just acquired a direct competitor Performay🇧🇷 With the deal, whose value was not disclosed, the company absorbed the technology and a portfolio of 184 clients.
Performay was created in 2020 by two of the partners at Followize, a tool that manages contacts, the famous leads, generated from completing forms on websites and other channels when consumers want to purchase vehicles. And, therefore, it had a more integrated process with its sister company, which aroused Dealersites’ interest in the purchase.
The move meets both the desire to improve the current experience, facilitating information traffic, and the new business it intends to generate. The company is preparing to enter other markets in the automotive sector, such as trucks, motorcycles, semi-new vehicles and machines.
What Dealersites does
In addition to building websites, Dealersites’ business offers integration with other channels, automating technical information about vehicles, images, product inventory, financing conditions, etc.
“We got everything ready. The role of the concessionaires is to take care of the offers and serve the consumers”, he says. Cesar Cantarella, CEO of Dealersites. Currently, the company serves 1,400 dealerships, spread across all states in the country.
For this year, Dealersites has an estimated growth of 133% compared to 2021 and should close with revenues of 14 million.
How do you intend to grow and enter new markets?
The expansion so far has been carried out with its own resources, but, to put the new plans into practice, it opened a round of investments with which it intends to obtain between R$ 10 million and R$ 15 million.
“It is an investment for us to continue expanding products and markets. It has a series of items designed to personalize the shopping experience of those who enter our websites, products related to digitalization, how to make the sales process 100% online”, says Cantarella.
The executive, who graduated in Computer Science, has been leading the company since October 2018, when he signed an agreement with the founders and acquired the operation with Marcos Roberto Pavesi, partner and commercial director.
The four creators remain at the company as partners, angel investors and board members. In addition to them, Dealer has among its shareholders the fund honey islandwhich holds a 10% stake and entered the business before the new model.
When she got to know Dealer, Cantarella explains that the company didn’t exist yet, it was “just” a tool with two clients.
He had just left EI Toolsa human resources startup of which he was co-founder and CTO, when he realized that the company had stopped in the “valley of death”, a stage in which the project cannot move forward.
With experience in the automotive market, having interned and worked at Renault, he saw an opportunity on the platform. “There was a period when I was studying what an opportunity would be, understanding what pains the market had to be resolved and I found Dealersites”, she says.
Four years later, the company has more than 60 employees. For 2023, the executive predicts a year focused on product development. “They should contribute to the acceleration of revenue in 2024”.