Ambev declares program to map bars and institutions pleasant to the LGBTQIAP+ group

On the eve of the debut of the Brazilian Football Team in the Qatar Cup, the Ambev is launching a program that maps bars, restaurants and nightclubs friendly to the LGBTQIAP+ community🇧🇷

christening of “Respect Bar”, the project was built in connection with the social impact startup Nohs Somos, specialized in developing solutions for the public and responsible for developing the technology of the “LGBTQIAP+ Map”. With the platform, people can identify safe places and where they will be respected.

Ambev is a sponsor of the Brazilian Football Team and the World Cup, with the Budweiser brand, a competition that has attracted a lot of criticism from the LGBTQIA+ movement for having its headquarters in Qatar, a country where same-sex relationships are illegal and punishable. from prison.

In recent days, LGBTQIAP+ community associations have advised against their peers going to the event. Brands such as Pantone, Lucozade and the brewery BrewDog also joined in criticizing the country and its policy, which includes denouncing abuses against human rights.

How the initiative works

The program starts this week and has 40 establishments spread across eight capitals in the country, including São Paulo, Rio de Janeiro, Salvador, Belo Horizonte and Fortaleza. The expectation, according to the company, is to reach 210 spaces by the end of the World Cup games.

To make the project viable, the initiative counts on the contribution of the community itself for the evaluation of potential establishments that can integrate the program, from the page of the barderespeito.com.br. Selected points of sale and their employees undergo training on diversity and what to do when faced with episodes of discrimination.

“After the Cup, the platform, training and the respect route remain active – for all points of sale that are interested in participating in the project. In the future, the intention is to expand so that more people and minority groups are included and impacted by the action”, says Ewerton Oliveira, brand manager at Ambev.

In addition, the company is creating the “Cup Respect SAC”, a channel for welcoming and helping people who come to face situations of prejudice in these bars during the World Cup games. development with Free from Harassment It is like Bicha da Justiça law firmthe solution works through WhatsApp and can be accessed from QR Codes available in establishments.

Once in contact, the person will receive guidance on the most appropriate steps to take from a legal point of view.

Source: Exam