After two years of decline, Christmas gross sales ought to develop and transfer R$ 65 billion

According to the CNC, the main movements should be observed in the areas of hyper and supermarkets, accounting for the generation of R$ 25.12 billion

After two years suffering from the major impacts brought about by the Covid-19 pandemic, the expectation is that Christmas 2022 will show better numbers for trade and move more resources.

A survey by the Federation of Trade in Goods, Services and Tourism of the State of São Paulo (FecomercioSP) portrays an increase in the intention of São Paulo residents to give gifts to friends and relatives, for example. In 2021, the percentage was 53%, a number that rose to 60% this year. In addition, estimated disbursements also increased, from an average of R$ 500.00 to R$ 587.00, considering the acquisition of three gifts. The change represents an actual increase of 18%.

Optimism is also present in estimates by the National Confederation of Trade in Goods, Services and Tourism (CNC). The survey works with a turnover of BRL 65 billion in sales, which would represent a real increase of 1.2% – discounting inflation – compared to Christmas 2021.

If the analysis is confirmed, the year would be the first with growth since the beginning of the pandemic, at the beginning of 2020. The amount is lower, however, than the amount of BRL 67.5 billion generated in 2019.

The entity projected a higher increase for this year, but had to reduce it. As reasons, the increase in credit to individuals and the commitment of income, factors that put pressure on consumers’ pockets and dwindle resources destined for the Christmas period.

Which sectors should move more resources

According to the entity, the main movements should be observed in the areas of hyper and supermarkets, accounting for the generation of 25.12 billion – 38.6% of the total volume.

Other sectors that should register relevant numbers on the date are clothing, footwear and accessories stores, R$ 22 billion, and companies operating in personal and household articles, R$ 8.19 billion.

In the distribution by states, São Paulo should pull the numbers and turn over R$ 22.2 billion. Following, appear Minas Gerais, BRL 5.6 billion, and Rio de Janeiro, BRL 5.6 billion. Together, the three must account for 51.3% of sales in the period.

Source: Exam