After raising $181 million, Tul arrives in Brazil to transform small construction businesses
With a presence in Colombia, Mexico, Tul arrives in Brazil to transform the life of small businesses through technology
THE tulB2B e-commerce that optimizes the supply of building materials stores, has just announced the arrival in Brazilian lands. The startup works to value small neighborhood building materials dealers. Recently, the company, which is also present in Colombia and Mexico, received a contribution of US$181 million in the series B round – most of the amount was dedicated to this new operation.
The company now arrives in Brazil and starts its activities in the city of São Paulo. Tul works in partnership with major brands and brings the facility to its platform, where the customer can buy products at competitive prices, and receive the goods within 24 hours after payment.
“Tul works with the ease of shopping on demand. As we are close to the reseller, we can interact with them and replenish the stock, if necessary, within one day. We take care of everything for the customer, from the separation of the material to delivery to the dealer’s own store or his customer’s, if you prefer,” he said. Bruno Raposo, country manager at Tul in Brazil.
Tul and its market differential
The company claims to differentiate itself from traditional market players by offering 24-hour delivery, with no minimum order, direct delivery to the shopkeeper’s customer and a virtual catalog with the main products of various construction categories. With the mission of reinforcing its social role, the company, through digitalization, wants to encourage local commerce – strengthen the communities it already serves, offering the possibility of supplying in a simple way, without bureaucracy and improving the way small shopkeepers manage their business. business, especially in low-income neighborhoods.
“We are very excited about the start of activities in Brazil. Our big plan for the future is to have national coverage. By the end of the year, the expectation is to serve all building materials retailers in Greater São Paulo”, concludes the executive.