After being poorly attended by a mechanic, entrepreneur creates 100% female workshop
Agda Óliver, a banker from Brasilia, decided to open her own workshop, Meu Mecânico, after a negative experience with a mechanical service.
A mechanic shop aimed at women. The idea of banker Agda Óliver came after she was not well attended to when she took her car in for a service. She turned the experience into a business opportunity. The Meu Mecânico workshop, located in Ceilândia (DF), was one of the 10 finalists in the 7th edition of the Empretec Women in Business Awards, a UN award that recognizes the work of women entrepreneurs.
Even before opening the business, Agda sought out Sebrae. In addition to validating her project, she had access to business management courses and took Empretec, training aimed at developing essential skills for entrepreneurial behavior. “I trained myself through Sebrae courses, both online and in person. And Empretec was the icing on the cake for me to truly find myself as an entrepreneur”, says Agda.
The proof that the idea of having a workshop to serve mainly the female public was successful is that the enterprise has been operating for 12 years. Agda explains that women feel more welcomed:
“The fact that we are a female company, that we have women in the workforce, that we have this direct service with another woman, helps a lot with communication. The vocabulary is different, we have a closer contact and a more informal dialogue. It facilitates and brings more tranquility so that she can report the problems she experiences with her vehicle, or even the problems she never wants to go through”, she explains.
The impact of the pandemic
The distance imposed by the pandemic affected the workshop’s billing. With the population working from home, demand for services has dropped. According to the businesswoman, the store was closed for only five days, but the movement was very low for a long time. “It was a very complicated period, we were apprehensive about what was to come, I had to lay off employees. People’s fear also affected their fear of reviewing, as they didn’t want to spend money on it,” she recalls.
The situation just didn’t get worse because the businesswoman had a reservation for a few months. One of the alternatives found was to launch a home service to pick up and take the car to the customers’ homes. Currently, Meu Mecânico currently has six employees. The idea is to open another workshop in the Federal District.
The businesswoman also sought consultancy again with the Local Innovation Agents (ALI) to solve some of the company’s challenges. “Sebrae was and is very important for the health of my company. There, I receive the necessary support to manage competently, with innovation, year after year. I have no doubt that without Sebrae, Meu Mecânico would be just another company trying to survive in this very competitive environment”, she concludes.
Source: Sebrae News Agency