Adidas and Victorinox group as much as create sneakers (and pocket knife)
Novelties are part of a limited edition sold in select markets; prices range from 527 to 1,000 reais
Behold, Adidas and Victorinox came together and, of that collabemerged from a sneaker created by both brands to a limited edition pocket knife. It is worth mentioning that both products are already on sale, but only for specific markets (such as Canada, the United States, Mexico and Japan), including Brazil, where the sneakers are offered at 1,000 reais and the pocketknife at 527 reais – both in e-commerce officers.
“collabs are a strategic pillar of our effort and we are very proud to announce this great partnership with Adidas. We are excited about the results of these products, which bring design exclusive and interesting details”, says Veronika Elsener, CMO of the Victorinox group.
In case of tennis, named EQT 93 Victorinox, one of the highlights is the differentiated design for each foot: on the left, there are references to the Swiss manufacturer, including the knife silhouette on the heel, while the logo is stamped on the side and the seat coordinates appear through the sole; on the right, there are three traditional Adidas stripes, logo on the heel and the German coordinates.
Victorinox Classic SD Solemate Limited Edition has a lace-up key ring (Victorinox/Disclosure)
The Victorinox Classic SD Solemate Limited Edition knife has the manufacturer’s logo on one side and steel with a “damask” design that is traditional for the brand. The coordinates of both offices were engraved on the blade: Victorinox in Ibach, Switzerland; and Adidas, in Herzogenaurach, Germany. AND There are eight functions (like blade, scissors, screwdriver and tweezers), always with a lifetime warranty.The.
It was not revealed how many units of each launch will be destined for the Brazilian market, but for those interested in buying both products from this collab, the good news is that the brands work together to try to unite sneakers and pocketknife in everyday life. Therefore, there is a leather pouch that can be attached next to the laces and an Adidas-inspired keyring.
Bag can be attached to the side of the shoe to carry the knife (Victorinox/Handout)